Digital Out-of-Home: Energizer Supercharges its Brand Presence with Taggify's Platform
- Brand
- Energizer
- Country
- Argentina
- Agency
- Kinesso
- Features
- 2
Energizer faced the challenge of amplifying its brand visibility across Argentina's diverse regions, aiming to effectively engage a broad audience through strategic outdoor advertising. The campaign required leveraging advanced programmatic tools to maximize reach and ensure impactful brand presence in key locations.
Energizer, in collaboration with Kinesso, implemented a strategic approach to enhance brand visibility across Argentina using Taggify's programmatic DOOH platform. By clustering screens from various locations, the campaign achieved a cohesive national reach, targeting high-traffic areas in the most populated provinces. The use of multiple screen formats, including large billboards and street furniture, allowed for tailored messaging to different audience segments. The creative strategy was bolstered by engaging content, including a partnership with an upcoming movie, which helped capture and maintain audience interest.
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Screen Clustering: Energizer, in partnership with agency Kinesso, employed one of the biggest benefits of Taggify's platform, connecting screens from different sites on a single platform. As a result, the brand accessed a broad national audience in the most populated provinces and at key circulation points.
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Multiple Formats: the diverse locations offered by Taggify's platform allowed Energizer to utilize 17 screens. These included large Billboards and Street Furniture, achieving efficient coverage, as different formats work best for different audience segments.
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Innovative creative: attractive creatives and the brand's collaboration with an upcoming movie, such as Trolls 3, helped the target audience's attention span. Impacts and similar metrics could be observed in the reports Taggify's programmatic platform provided.
Energizer managed to reach 3 million people during the 31 days of the campaign. This result shows the massiveness of outdoor advertising and how it consolidates brand presence.
- 31 days
Digital Out-of-Home: Energizer Supercharges its Brand Presence with Taggify's Platform
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