Matterkind · Johnson's · Argentina

Johnsons User Journey in DOOH

Women oriented campaign, using Dynamic Ads + Demographic Targeting

Young women oriented campaigns. The brand have chosen different messages to display according moments of the day, week days and weekends combined with weather conditions.

The agency defined their user persona journey, and they specially picked the zones where their audience walk through. We connected Herolens Dynamic ads to show different creatives according days / hours and weather conditions. Generating much more engage between users.