Johnsons User Journey in DOOH
Showing young women different creatives according User Journey
- Brand
- Johnson's
- Country
- Argentina
- Agency
- Matterkind
- Features
- 1
Women oriented campaign, using Dynamic Ads + Demographic Targeting
Matterkind trusted in Taggify programmatic Out of Home Technology to impact women.
The agency defined their user persona journey, and they specially picked the zones where their audience walk through. We connected Herolens Dynamic ads to show different creatives according days / hours and weather conditions. Generating much more engage between users.
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Johnsons User Journey in DOOH
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