Eukanuba Takes Over the Obelisk in an Exclusive Campaign with Taggify
- Brand
- Eukanuba
- Country
- Argentina
- Agency
- Publicis
- Features
- 3
Eukanuba wanted impact and awareness for its pet food line. The concept: “Everyday champions.” The stage: Buenos Aires’ Obelisco.
Together with Taggify and the agency Publicis Groupe, Eukanuba claimed the screens around the Obelisco and added an advertising truck on a scheduled route through the area. It planned one continuous hour with no competition. Then came a video of the activation to keep growing reach on social media.
Planning and Coverage: The campaign combined 7 screens around the Obelisk with an advertising truck. It all took place from 7 to 8 PM on Friday. Taggify brought together several screen providers on its platform and simplified planning. This allowed the brand to focus on the creative idea. Eukanuba's magenta dominated the area, capturing the attention of pedestrians and drivers on their way home.
Extended Creatives: The creatives were of long duration. Seven different pet videos rotated on each screen. They added dynamism and a narrative that engaged the audience.
Social Media Content: Taggify provided additional material recorded with drones during the action. It served to enhance the campaign on the brand's other channels. The impact did not end with the activation. It continued in the following days.
On-Site Presence: Influencers with their pets, the true stars of the action, were also present. Collaborators in Eukanuba clothing handed out pet food samples and brand information to passersby.
Eukanuba stole the show on Friday, right at the Obelisco. An activation aimed at pet owners, built together with Taggify. The campaign showed there’s more to it than impressions. Up against digital media saturated with generic ads, out-of-home creates presence, builds awareness and gets people talking.
Eukanuba Takes Over the Obelisk in an Exclusive Campaign with Taggify
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