La Roche-Posay makes an impactful dynamic content outdoor campaign with Taggify
- Brand
- La Roche Posay
- Country
- Argentina
- Agency
- Publicis
- Features
- 3
La Roche-Posay faced the challenge of effectively promoting its new sunscreen product in Buenos Aires, emphasizing the need for sun protection even on cloudy days. The brand sought to leverage programmatic digital out-of-home (DOOH) advertising to deliver tailored messages that resonate with a diverse urban audience, ensuring the campaign reached the right people at the right time and place.
La Roche-Posay leveraged Taggify's programmatic DOOH platform to strategically deploy its sunscreen campaign across Buenos Aires. By utilizing dynamic creative optimization, the brand tailored its messaging to real-time weather conditions, ensuring relevance and engagement. The campaign targeted specific socio-demographic groups in high-traffic neighborhoods, maximizing visibility and impact. This approach allowed La Roche-Posay to effectively communicate the importance of daily sun protection to its audience.
-
Dynamic creative optimization: Taggify's programmatic DOOH allowed Laroche-Posay to switch dynamic creatives based on real-time data. Ads were adjusted based on the weather: if it was sunny in the city, passersby saw a specific creative; if it was cloudy, the ad highlighted the effect of UV rays even on those days.
-
Precise audience buying: The ads segmented the most appropriate audience for the product. In this way, not only did they impact specific areas, but they were shown when the target socio-demographic group was circulating on the screens. In this way, the message of their campaign (“sun protection is every day”), effectively impacted the audience.
-
Geographic segmentation: The dermatological brand took advantage of Taggify's extensive screen coverage in Buenos Aires. Palermo, Puerto Madero, Recoleta, Almagro, Belgrano, Villa Crespo and Balvanera were the neighborhoods where the campaign took off. In addition, La Roche-Posay used the screens at the iconic Obelisk, where thousands of people pass by daily.
As a result, La Roche-Posay by L'Oréal achieved more than 1 million impacts in June. This campaign demonstrated the effectiveness of programmatic advertising to reinforce the message with the power of contextual advertising.
La Roche-Posay makes an impactful dynamic content outdoor campaign with Taggify
Puma Energy Introduced Cleantec Technology in Buenos Aires with Taggify
Puma Energy's launch of premium fuels in Buenos Aires utilized strategic outdoor advertising, capturing attention with dynamic digital screens.
Sancor Salud's Impactful Campaign at Buenos Aires Obelisk with Taggify
Sancor Salud launched its “Ponele la firma” campaign at the Obelisk, using synchronized screens to maximize visibility and reinforce the launch of its new high-performance coverage.
LG Strengthened Its Brand Positioning with a pDOOH Campaign with Taggify
LG improved its brand presence in Buenos Aires with a targeted pDOOH campaign, achieving over 1 million impressions through Taggify's platform.