OMD · McDonald's · Argentina

McDonald's DOOH Dynamic Ads triggering Weather conditions

Playing with external factors near McCafé's stores

OMD wanted to bring something special to McDonalds to promote their new Donut's breakfast. The campaign was in winter, so, combination of Cold + Hot Coffee, was the main trigger to catch people's attention.

Main issue for company was to solve the dynamic ads and execute the campaign in the right place at the right time.

With Taggify DSP, we selected all the screens that were nearby a McCafé store. And executed the campaign on morning hours. Herolens set the rules to dynamically change the creatives according following external context:

  • Temperature Below 10 Celsius Degrees
  • Weekdays between 7am to 11am
  • Weekend Mornings
  • Rainy Days
McDonalds has an innovative way to promote their McCafe with Donuts.