Matterkind · Nescafé · Argentina

Nescafé advertised its Promo Millions 2023 with Taggify

The screens chosen by the brand were mainly big leds, totems and shopping malls with high traffic and affluence of the selected target audience. This allowed for precise and brand-conscious advertising.

The coffee brand produced by Nestlé launched its campaign in DOOH with the aim of publicizing its promotion that included prizes of more than 10 million pesos with the purchase of its products.

In this way, the selection of locations of Taggify's DSP platform, allowed to choose multiple screens in different locations chosen for the campaign. Among them were Recoleta, Palermo, San Isidro, Puerto Madero, San Nicolás and Belgrano. Also, the campaign was shown on screens located in the Obelisco, one of the most recognized areas of Buenos Aires.

The company decided to rely on the Mattekind agency and the DSP Taggfiy platform to impact its target audience during the months of June and July. Nestlé's promotion allowed participation by sending the batch and time of the Nescafé product to a WhatsApp number.

The ads offered up to $4,000,000 in cash prizes, as well as Dolce Gusto machines and instant prizes, such as coupons for purchases in the Nestlé eShop. It was possible to participate by purchasing any product of its line, Dolca, Dolce gusto, Gold, among other

In addition, it was possible to participate by scanning a QR code located in the dynamic creative. This is an excellent strategy for outdoor advertising, as it acts as a quick call to action, allowing the public to participate in the promotion instantly.

Nescafé was born in Switzerland in 1938, and belongs to the multinational company Nestlé, its name comes from using the first three letters of Nestlé and the suffix coffee. Nescafé offers a wide variety of products including: Dolca, Tradition, Gold, Decaffeinated, Coffee-Mate and Black Roast.

As a result, Nescafé's programmatic campaign impacted 2,568,944 people, achieving this result thanks to 8,394 precise impressions, demonstrating the effectiveness of DOOH as an advertising channel that allows for successful campaigns.