How Nesquik achieved 6 million impacts with its DOOH campaign on Taggify
- Brand
- Nesquik
- Country
- Argentina
- Agency
- Kinesso
- Features
- 3
Nesquik, a well-established brand under Nestlé, faced the challenge of revitalizing its presence in Argentina by effectively reaching a diverse audience across urban and provincial areas. The objective was to leverage Taggify's DOOH capabilities to enhance brand visibility and engagement, particularly for its traditional cocoa-based product, amid a competitive market landscape.
Nesquik strategically leveraged Taggify's programmatic DOOH platform to reach a broad audience across Argentina. By utilizing over 50 digital screens in high-traffic locations, the campaign effectively targeted both urban and provincial areas. The use of dynamic content in Nesquik's signature colors and branding elements ensured consistent message delivery and reinforced brand identity. This approach allowed Nesquik to engage with diverse demographics while maximizing visibility and impact.
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Increased Visibility: Nesquik positioned itself among its audience through digital screens on Taggify's DSP platform, strategically placed in crowded locations. The brand used over 50 screens nationwide, utilizing different formats including big LEDs and totems, among others.
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Geographical Targeting The campaign strategy pinpointed the most recognized neighborhoods in the capital city of Buenos Aires and the Greater Buenos Aires area (Palermo, Recoleta, Retiro, Villa Crespo, Pilar, Castelar, etc.), as well as the provinces of Córdoba, Corrientes, and Santa Fe. This ensured that the message reached the right audience at the right time and place.
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Brand Identity The brand utilized moving content, characteristic of the pDOOH medium, in its distinctive yellow color and blue text, complementing the product with the rabbit figure that accompanies its brand identity messages. In this way, it reinforced its comprehensive media strategy with outdoor advertising and increased engagement and message retention.
As a result of this successful campaign, Nesquik achieved 6 million impressions. Consequently, the brand was able to verify, thanks to Taggify's measurement tools, the increased popularity among both children and adults alike.
How Nesquik achieved 6 million impacts with its DOOH campaign on Taggify
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