Matterkind · AMEX · Argentina
American Express reaches more than 500.000 stores in Argentina and announces it with the campaign “Close for you"
The Financial Company is expanding in many major cities of Argentina and Matterkind planned this campaign with Taggify to reach their target.
Main objective of the brand was to communicate this great step in the region. During Q3, Taggify's DSP was used in three mayor cities as Mendoza, Rosario and Córdoba. Using Dayparting, the platform allowed the brand to adapt the time zone of the locations and manage the spaces to impact its audience in a more effective way.