Matterkind · Amazon Music · Argentina
Amazon Music Argentina exclusive launch campaign with Taggiffy's programmatic DOOH
DSP showing 2 hours exclusive ads every thursday
The objective is to promote the platform that has a catalog of 90 million songs in streaming, of high quality, and with thousands of lists and releases designed for the local public. Every Thursday from May until the end of 2022, releases of different mainstream artists like Duki, Tini, Bizarap, Naty Peluso, Trueno, and many others, are promoted for 2 exclusive hours. The campaign is broadcast synchronously on large-format LED screens in the Obelisco monument area (Plaza de la República), in "kiosks" and totems around. Selected circuits of screens are oriented to back-to-home audiences, achieving 3.180 broadcast spots (impressions) between all screens each Thursday.