Amazon Music Argentina exclusive launch campaign with Taggiffy's programmatic DOOH
Amazon selected Buenos Aires' times square screens for Amazon Music Argentina's launch
- Brand
- Amazon Music
- Country
- Argentina
- Agency
- Matterkind
- Features
- 2
DSP showing 2 hours exclusive ads every thursday
Amazon launches "Amazon Music Argentina" and once again, Matterkind used Taggify's DSP platform to carry out its DOOH campaign.
The objective is to promote the platform that has a catalog of 90 million songs in streaming, of high quality, and with thousands of lists and releases designed for the local public. Every Thursday from May until the end of 2022, releases of different mainstream artists like Duki, Tini, Bizarap, Naty Peluso, Trueno, and many others, are promoted for 2 exclusive hours. The campaign is broadcast synchronously on large-format LED screens in the Obelisco monument area (Plaza de la República), in "kiosks" and totems around. Selected circuits of screens are oriented to back-to-home audiences, achieving 3.180 broadcast spots (impressions) between all screens each Thursday.
Campaign gave the brand the engagement needed for this launch in Argentina.
Amazon Music Argentina exclusive launch campaign with Taggiffy's programmatic DOOH
Amazon Music Argentina: an exponent in pDOOH campaigns
Amazon Music launched its version for Argentina in May 2022, and the announcement of this great news included an exclusive out-of-home campaign through the Taggify platform. The streaming giant made the big announcement with a 7-month programmatic campaign that featured weekly outputs, once again demonstrating the power of the pDOOH medium.
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