Matterkind · Spotify · Argentina

Spotify choose Taggify programmatic OOH to promote local Trapperz

Spotify oriented its communication to young people, using Taggify.

Spotify, the world's largest music platform. Trusted in Matterkind to run their digital advertising strategy in Argentina. In DOOH, Matterkind made this possible with Taggify Platform.

Main issue for the Agency was to target only young people in outdoor advertising.

We selected multiple screens in Buenos Aires city and forecasted the campaign, targeting young people +18 to 25. When highest density of people from those ages were walking around the screens, we triggered the creatives.

We generated a great exposure withing following ages. Trapperz was one of the most searched keyword on the campaign period.