Matterkind · Spotify · Argentina
Spotify choose Taggify programmatic OOH to promote local Trapperz
Spotify oriented its communication to young people, using Taggify.
Main issue for the Agency was to target only young people in outdoor advertising.
We selected multiple screens in Buenos Aires city and forecasted the campaign, targeting young people +18 to 25. When highest density of people from those ages were walking around the screens, we triggered the creatives.