HP used Taggify Programmatic OOH - Hyper Local Targeting to sell their remnant stock
How did HP to sell their laptop stock?
- Brand
- HP
- Country
- Argentina
- Agency
- OMD
- Features
- 1
Drove their potential customers to point of sale.
OMD is one of the largest media agencies around the world, part of omnicom group. For HP, they have developed a performance strategy to sell their laptops.
How to persuade potential customers? They needed a hyper-local strategy nearby stores with laptop inventory.
Taggify matched all the available billboards within a radious of 300 meters near the technology stores nation-wide.
The campaign had 80,604 ad impressions. 764,694 impacts. In-store visits: +15%
- 764,694 impacts
HP used Taggify Programmatic OOH - Hyper Local Targeting to sell their remnant stock
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