Midfield · Regus · Mexico
Regus launches a multinational pDOOH campaign simultaneously
The global coworking company launched a campaign in the main cities of Argentina and Mexico.
Midfield was the Agency in charge of these campaigns. In Argentina, the campaign was exhibited during two months on totems and big screens in strategic places such as highways, avenues and shops, achieving an impact on 4.500.000 with a frequence of 4. In Mexico, during the same period and with a frequency of 3, the promotion was carried out on screens located in gyms and sports centers, achieving an impact of 6.300.000 people.