Rimmel trusts Taggify to maximize its presence in Argentina with DOOH
- Brand
- Rimmel
- Country
- Argentina
- Agency
- Publicis
- Features
- 3
Rimmel aimed to enhance its brand visibility and engagement in Argentina by strategically placing its advertisements on digital screens in high-traffic areas near perfumeries, ensuring the campaign reached its target audience effectively.
Rimmel leveraged Taggify's programmatic DOOH capabilities to strategically position its campaign on high-traffic digital screens in Buenos Aires. By focusing on locations near popular shopping areas and women's perfumeries, the campaign effectively reached its target audience. The use of dynamic content, including videos and images showcasing the Thrill Seeker Extra Black product, was optimized in real-time to enhance engagement and visibility.
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Wide coverage: Rimmel's campaign used the busiest screens in the Buenos Aires neighborhoods of Caballito, Saavedra, Almagro, Villa Crespo, Palermo, Balvanera, Recoleta, Retiro and Belgrano. In this way, it covered the locations most frequented by its target audience.
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Innovative creative: Rimmel used Taggify's moving content functionality for its ad content: videos and images of its new product Thrill Seeker Extra Black and its benefits, extreme volume and ultra-intense pigments. It also prioritized the product and the model using it, demonstrating the results of its use.
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Real-time optimization: The platform allowed for real-time adjustments, alternating creative between images and videos, locations and times to maximize campaign performance and ensure that messages were delivered at the most effective times.
Rimmel's campaign achieved 1,185,461 impacts. This demonstrated the effectiveness of programmatic digital outdoor advertising (pDOOH), establishing Rimmel as a leading brand in the beauty market.
- 1,185,461 impacts
Rimmel trusts Taggify to maximize its presence in Argentina with DOOH
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