Matterkind · Amazon Prime Video · Argentina
"Rings of Power" reached the streets of Buenos Aires with a programmatic campaign
Series produced by Amazon Prime Video reached the screens of the federal capital with a DOOH campaign of exclusive images for public roads.
The new series, created by the legendary J.R.R. Tolkien, which through eight episodes once again transported fans to Middle Earth, launched a promotion that was seen on iconic midscreens and billboards on the main avenues and busiest points in CABA and Gran Buenos Aires.
Through the DSP features Buying Pace, Timezone and DayParting, they sought to announce the premiere of the weekly episodes and their availability on the Amazon Prime platform.