Matterkind · Zurich · Argentina

Zurich launches successful DOOH campaign on Taggify platform

Using programmatic features and the selection of strategic screens, Zurich was able to impact drivers who traveled through streets, roads, and highways in the Argentine provinces of Córdoba, Mendoza, Salta, Tucumán, Santa Fe, and the Autonomous City of Buenos Aires.

The brand decided to advertise its line of car insurance during the last two months using the Taggify Demand-Side Platform (DSP).

To carry out this campaign, the brand trusted the marketing agency Matterkind and the Taggify platform to offer its service of assistance insurance policies. Its campaign used images and moving creatives with storytelling components, successfully capturing the attention of drivers.

In the video ad, drivers can be seen having problems with their vehicles and receiving help from Zurich to solve their problems. The ad was composed of a message with the text: “Your days are worth a lot, protect them”.

Accompanied by this text, the main benefit of the company in this campaign was the towing of cars that contract their insurance up to 2,000 km., The insurance serves people and businesses in over 200 countries and was founded 150 years ago.

Zurich is a leading multichannel insurer company in Switzerland. Through its nearly 53,000 employees, it offers a wide range of products and services in general and life insurance.

With this campaign, the insurer increased relationships with its services, creating brand awareness while drivers were driving. By using Taggify's Day-Parting feature, it achieved the right balance between high impact and relevance. It also obtained precise impacts by assigning specific days and distributing the purchase budget in a planned manner.

In this way, thanks to personalized and contextually targeted advertising, Zurich achieved a total of 27,552 impressions and 2,181,497 impacts. This case study corroborates audience-focused programmatic, providing effective outdoor advertising, improving results, and optimizing investment.