DOOH Media Planning and Forecasting

Your Shortcut to Advertising Success

At Taggify, we don't just sell DOOH advertising solutions, we build bridges to your advertising success. Our Media Planning and Forecasting service provides you with a dedicated team of experts using advanced tools to predict your ads' performance and maximize your investment.

The power of our services lies in the combination of lower cost, faster implementation, and total control. We do the heavy lifting, but you are in charge. You'll be able to view, modify, and adjust your planning in real-time, ensuring every ad is placed in the right spot at the right time.

And if that wasn't enough, imagine being able to project your message across a network of screens spanning the entire country, carefully selecting locations and times that maximize visibility and impact. All this with the flexibility to change your strategy at any moment and the transparency of a process you can oversee from start to finish.

Planning Process:

  1. Briefing Analysis - Our expert team delves into your brief to fully understand your target audiences, campaign dates, and budgets. The outcome is a clear and precise map of your needs and objectives.
  2. Audience Forecasting - We select the audiences or create specific clusters with our Data Management Platform (DMP) according to the campaign brief. This data-driven approach allows us to optimize your audience segmentation, ensuring your message reaches the right people at the right time.
  3. Media Planning - We deliver a planning sheet with the selected media, and the estimated reach, frequency, coverage, and CPM, based on predictive impacts. This gives you a comprehensive view of how your campaign will unfold and reassures you that you are maximizing your advertising budget.
  4. Presentation Delivery - Alongside the planning sheet, we also provide the end client with a high-quality presentation, featuring selected screen photos, specs, and more. This material allows you to not only understand the 'where' and 'how' of your campaign but also the 'why'.
  5. Revisions & Adjustments - Last but not least, we offer the opportunity to review and adjust the planning before the campaign launch. We want to make sure you are completely satisfied with the strategy before it takes off.

Remember, our goal is not just to execute a successful advertising campaign, but also to empower you with the knowledge and tools necessary to understand every step along the way.

With Taggify, you're not just saving time and money, you're also gaining the peace of mind of knowing your campaign is in the best hands. Are you ready to take your advertising strategy to the next level?