Contextual Ads at the right moment of the day

Problem
Itaú, the Brazilian bank won the bicycle public transportation bid in Buenos Aires city. They wanted to promote healthy benefits to ride a bike and re-discover Buenos Aires.

Solution
To do this, we helped Cadreon to find screens near the bike spots. After that, we forecasted an approximate amount of impacts they will get. Once the reach and target were defined, the creative agency designed the rules to attract the target.