Matterkind · Itau · Argentina
Contextual Dynamic Ads in DOOH - Engaging with users at the right time of the day.
To attract new bicycle riders to re-discover the city.
Itaú, the Brazilian bank won the bicycle public transportation bid in Buenos Aires city. They wanted to promote healthy benefits to ride a bike and re-discover Buenos Aires.
To do this, we helped Cadreon to find screens near the bike spots. After that, we forecasted an approximate amount of impacts they will get. Once the reach and target were defined, the creative agency designed the rules to attract the target.