Cheaf launched its food awareness campaign outdoors with Taggify
- Brand
- Cheaf
- Country
- Argentina
- Agency
- Cheaf
- Features
- 3
Cheaf needed to raise awareness of its mission to protect the planet by reducing food waste, while connecting with its target audience in different areas of Buenos Aires.
The brand required a strategy capable of offering flexibility, segmentation, and clear metrics to demonstrate the effectiveness of the campaign. To achieve this, Cheaf leveraged the programmatic capabilities of Taggify’s DSP, enabling an efficient, measurable, and real-time optimized activation.
-
Strategic locations: The campaign was carried out in key neighborhoods such as Palermo, Belgrano, Puerto Madero, and Retiro, as well as subway entrances in Balvanera, Chacarita, and Villa Crespo. Proximity to food-related businesses enhanced the relevance of the message, reaching a highly engaged audience.
-
Meaningful creatives: The DOOH ads showcased food still in perfect condition —such as bread, fruits, and vegetables— that are often discarded for being considered “expired.” With a simple and approachable language, Cheaf invited pedestrians to save food and save water, reinforcing its social and environmental impact.
-
Ad flexibility: Thanks to programmatic advertising, the brand was able to tailor messages according to the time of day and the audience exposed. It also measured the campaign's impact with the results report, which helped optimize the brand's results.
-
Buying pace: The campaign focused on high-traffic hours, ensuring visibility in areas of greater exposure. This strategy maximized reach during key moments for the target audience.
Cheaf successfully connected with its audience in Buenos Aires, achieving 305,826 impacts measured through the Taggify platform. This case demonstrates how, with strategic locations, relevant creatives, and smart programmatic buying, programmatic outdoor advertising becomes a key ally for purpose-driven brands.
- 305,826 impacts
Cheaf launched its food awareness campaign outdoors with Taggify
Eukanuba Takes Over the Obelisk in an Exclusive Campaign with Taggify
An hour without competition in an iconic area of Buenos Aires. The brand captured the audience's attention.
Citroën Introduced its New C5 Aircross with Programmatic Outdoor Advertising and Taggify
Citroën leveraged programmatic outdoor advertising to launch the C5 Aircross in Argentina, achieving significant reach and strategic coverage across seven provinces.
How Arredo Used Data to Boost Its pDOOH Campaign with Taggify
The retail chain specializing in home textiles, furniture, and décor ran a two-month programmatic out-of-home campaign across Argentina.