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Amazon selected Buenos Aires' times square screens for Maradona's launch
PMP showing 2 hours exclusive ads in 10 screens
Amazon wanted to launch Maradona's biopic series the biggest way possible in its own born country.
That's why IPG's Matterkind agency & Rufus trusted us this important task: Make an exclusive PMP Deal for 2 hours, the day of Maradona's birthday from 10pm to 12am in 10 screens; 4 Big billboards, Totems and Kiosks surrounding the Obelisco area.
Besides this, Taggify's development team made a Dynamic Creative showing real-time tweets faved by @MaradonaOnPrime twitter account.
Outcome
Which gave the brand the engagement needed for this launch in Argentina.
