Alba / Argentina
Alba paints launched its programmatic campaign "For sure, only Alba" on screens of Buenos Aires
01 / The challenge
What had to be solved
The leading brand of decorative paints in Argentina launched a promotional campaign for "Alba Guarantees" through Taggify's programmatic DOOH platform.
02 / The approach
How the strategy was defined
Matterkind was the agency in charge and was shown on the main screens of the national capital.
03 / The execution
What went live in the physical world
The important brand looked to promote the premium line of its products. "If you paint and the resulting color, finishing or covering is not what you expected, we will change your paint for free". The campaign was achieved through Taggify's Buying Pace and Timezone DSP features.
04 / The results
What changed with the campaign
Alba managed to communicate the targeting about the guarantees and quality of its product, reaching 1,923,988 impacts.
Gallery
The campaign, in pictures
Choose a photo to see it in full.
