Alba paints launched its programmatic campaign "For sure, only Alba" on screens of Buenos Aires
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Alba paints launched its programmatic campaign "For sure, only Alba" on screens of Buenos Aires

Alba paints launched its programmatic campaign "For sure, only Alba" on screens in the City of Buenos Aires

Brand
Alba
Country
Argentina
Agency
Matterkind
Features
2
01
The challenge

What had to be solved

The leading brand of decorative paints in Argentina launched a promotional campaign for "Alba Guarantees" through Taggify's programmatic DOOH platform.

02
The approach

How the strategy was defined

Matterkind was the agency in charge and was shown on the main screens of the national capital.

03
The execution

What went live on screen

The important brand looked to promote the premium line of its products. "If you paint and the resulting color, finishing or covering is not what you expected, we will change your paint for free". The campaign was achieved through Taggify's Buying Pace and Timezone DSP features.

04
The results

What changed with the campaign

Alba managed to communicate the targeting about the guarantees and quality of its product, reaching 1,923,988 impacts.

  • 1,923,988 impacts
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