Mapfre chose Taggify for its programmatic out-of-home advertising campaign
- Brand
- Mapfre
- Country
- Argentina
- Agency
- Agencia Quiroga
- Features
- 5
Mapfre wanted to strengthen its brand presence in Argentina without sacrificing precision or efficiency. The challenge was reaching the right audiences across multiple provinces simultaneously, without wasting investment.
They worked alongside agency Quiroga over three months, activating screens in Buenos Aires, Córdoba, Neuquén, Santa Fe, and Tucumán. The strategy combined premium totems and billboards with audience intelligence to prioritize the locations and moments with the most potential.
From Taggify's platform, the team centralized the entire process: location planning, inventory selection, forecasting, and creatives. Every step was covered in one place.
Targeting wasn't about volume. It was about quality — the most relevant time slots and screens for Mapfre's audience, powered by the platform's combination of data, inventory, and automation.
Programmatic buying also allowed the budget to be distributed dynamically, concentrating spend during the highest-performing periods rather than spreading it evenly.
And at the end of the campaign, the report wasn't just a single number. Impressions, frequency, performance by location: the level of visibility you'd expect from a digital medium, applied to out-of-home.
What the client valued: For the Mapfre team, one of the standout aspects was the level of visibility the platform provides. Being able to monitor in real time how impacts were distributed across provinces — and make decisions on the fly — was a shift from what's typically possible in out-of-home. They also highlighted the Taggify team's involvement throughout the entire process, from planning through to campaign close.
2,206,176 impacts across five provinces. But beyond the number, the case makes something clear: programmatic isn't just another channel. It's a different way to plan, activate, and measure presence in the physical world.
- 2,206,176 impacts
Mapfre chose Taggify for its programmatic out-of-home advertising campaign
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