Arredo harnessed the power of data in its pDOOH campaign with Taggify

The campaign focused on specific areas of Buenos Aires City and the northern suburbs: Palermo, Recoleta, Almagro, Chacarita, Colegiales, Balvanera, San Isidro, Martínez, and Belgrano. Each location was chosen by analyzing the mobility patterns of the target audience — not by guesswork.

Eight different formats were activated to match the audience's daily routes: street furniture, billboards, totems, and roadside screens, among others. The platform optimized delivery based on each format's effectiveness: 42% of impressions were concentrated in street furniture and 17% in billboards.

Timing was also part of the strategy. Through Taggify's DSP, the brand activated its ads during the highest-traffic hours of the day, avoiding spend in low-attention windows.

The targeting was completed with audience-based segmentation, allowing the platform to automatically prioritize the screens and time slots most relevant to Arredo's audience profile.

What the client valued:

For the Arredo team, one of the standout aspects was the clarity of the process: being able to plan, activate, and understand the results of an out-of-home campaign with the same level of control that a digital medium offers. Operational simplicity and visibility over performance were the factors that made the difference.