Buenos Aires Trap anticipated with its pDOOH campaign on Taggify
- Brand
- Mercado Libre
- Country
- Argentina
- Agency
- Kinesso
- Features
- 3
Mercado Libre faced the challenge of effectively promoting the Buenos Aires Trap Festival to a diverse audience while ensuring high visibility and engagement across multiple countries. The campaign needed to leverage strategic digital placements and dynamic content to attract both local and international attendees, maximizing exposure and interest in the event.
Mercado Libre utilized Taggify's DSP platform to strategically position their campaign across digital billboards and totems throughout Buenos Aires. By leveraging precise audience segmentation and time-specific ad placements, the campaign effectively targeted young audiences in high-traffic areas, ensuring optimal visibility and engagement. This approach allowed for efficient budget allocation while maximizing the promotional impact of the Buenos Aires Trap Festival.
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Audience Targeting: Thanks to data collection on Taggify's platform, the brand could segment its audience according to demographic variables, so the ad was displayed on the best screens. Therefore, the campaign reached a young audience, generating more accurate impacts.
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Coverage and Time Ranges: Mercado Libre selected digital screens in high-traffic locations. It also used the functionality of time ranges to select the range of days of purchase. In this way, the campaign purchased more efficiently according to the movements of the public, optimizing the budget.
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Creativity on movement: The brand used creativities in motion to present one of the most relevant and attractive figures, Duki, who performed on the 7th along with Nicki Nicole, Neo Pistea, Bhavi and C.R.O. In addition, on the 8th, Bizarrap, Eladio Carrion, Cazzu, Khea and Milo J. The campaign reaffirmed trap as one of the most transcendent and mobilizing genres of music today.
The campaign was a success, achieving 4,677,985 impacts. This was reflected in the festival where more than 100,000 people attended, not only from Argentina but also from other countries such as Uruguay, Chile, Peru, Paraguay, Ecuador, Mexico, Puerto Rico, and even Spain.
- 4,677,985 impacts
Buenos Aires Trap anticipated with its pDOOH campaign on Taggify
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