Nespresso - DOOH Campaign in Argentina - world flavours
Nespresso selected main cities in Argentina to launch World Explorations Flavours
- Brand
- Nespresso
- Country
- Argentina
- Agency
- Matterkind
- Features
- 3
Presenting different capsules according the city
Matterkind developed national strategy by picking screens near Nespresso stores
Part of the strategy was launching different creatives for different places. In Buenos Aires, The main image was the Buenos Aires Lungo Capsule. Meanwhile in the rest of cities in Argentina, they launched the complete Variety.
The campaign has an excellent brand lift. And in-store visits increased by 32%.
Nespresso - DOOH Campaign in Argentina - world flavours
Bagóvit Solar used Taggify's dynamic creatives (DCO) to stand out with its outdoor advertising
Bagóvit's sunscreen campaign in Buenos Aires utilized Taggify's dynamic creatives and weather data, achieving significant visibility with 684,158 impacts.
Toyota innovated with its new hybrid Yaris Cross using DOOH in partnership with Taggify
Toyota leveraged programmatic DOOH to launch the hybrid Yaris Cross in Buenos Aires, achieving significant visibility and audience engagement.
Puma Energy Introduced Cleantec Technology in Buenos Aires with Taggify
Puma Energy's launch of premium fuels in Buenos Aires utilized strategic outdoor advertising, capturing attention with dynamic digital screens.