Matterkind · Nespresso · Argentina
Nespresso - DOOH Campaign in Argentina - world flavours
Presenting different capsules according the city
Nespresso wanted to launch its new Flavor "Buenos Aires" part of its new World Explorations Flavours. The brand achieved a National reach by selecting the best screens in different cities, like Cordoba, Rosario, Buenos Aires and others.
Part of the strategy was launching different creatives for different places. In Buenos Aires, The main image was the Buenos Aires Lungo Capsule. Meanwhile in the rest of cities in Argentina, they launched the complete Variety.
The campaign has an excellent brand lift. And in-store visits increased by 32%.