Buenos Aires vibrated with the pDOOH campaign of Vivimos Música and Taggify
- Brand
- Vivimos música
- Country
- Argentina
- Agency
- Show-off
- Features
- 3
The primary challenge was to effectively pre-sell tickets for the inaugural Vivimos Música festival, scheduled for the last weekend of September in Buenos Aires. The campaign needed to capture the attention of potential attendees in a crowded entertainment market, ensuring high visibility and engagement in key neighborhoods to drive ticket sales.
The campaign strategically utilized big LED screens, totems, and subway placements to maximize visibility in the neighborhoods of San Nicolas and Recoleta. By focusing on these high-traffic areas, the campaign effectively announced the festival, which featured over 20 bands spanning various musical genres.
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Hyper-localized advertising: The screens chosen by the festival covered the relevant neighborhoods of the Autonomous City of Buenos Aires. The strategic placement of the campaign on Taggify's DSP included screens where the target audience that subsequently attended the festival circulated.
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Creatives and call to action: The festival unveiled the Line up of musicians with multiple creatives that alternated thanks to the moving ad functionality available on Taggify's platform. The managers of the festival, 100% dedicated to Argentina's rock culture, had the main goal of selling advance tickets; so the creatives presented the website address as a call to action.
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Purchase rhythm: Leveraging the platform's purchase rhythm functionality, Taggify triggered impressions precisely when the target audience was circulating in front of the screen. In addition, the creatives used the hashtag #vivimosmusica to spread the word about the festival on social networks, generating channel interaction.
As a result, the campaign achieved 244,588 impacts in its two active months. It benefited from outdoor advertising to combine massive reach and targeted audience segmentation.
- 244,588 impacts
Buenos Aires vibrated with the pDOOH campaign of Vivimos Música and Taggify
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