Kinesso · Gatorade · Argentina
Gatorade activates its audience on Taggify's DSP platform
The sports drink motivated to train beyond limits through its outdoor advertising campaign. How it did it? Find out below.
Gatorade needed to reach a massive audience across the country while still making an impact with its message of promoting sports and pushing limits.
The brand, in partnership with agency Kinesso, used the following features of Taggify's DSP platform:
- Wide Coverage Campaign: With More than 90 locations used in the campaign, Taggify's DSP provided screens in the provinces of Tucumán, Neuquén, Santa Fe, San Juan, Mendoza, La Rioja, La Pampa, Jujuy, Córdoba, Chubut, Province of Buenos Aires and Autonomous City of Buenos Aires.
- Budget distribution: The brand strategically distributed the budget, prioritizing screens such as totems, kiosks, and shopping. In addition, the campaign was launched in other formats such as big LEDs, highways, trains, and buses.
- Strategic duration: Gatorade implemented its campaign in 30 days. This generated a constant impact in the minds of its consumers.