Gatorade activates its audience on Taggify's DSP platform
- Brand
- Gatorade
- Country
- Argentina
- Agency
- Kinesso
- Features
- 2
Gatorade aimed to enhance its brand visibility and consumer engagement in Argentina by leveraging outdoor advertising to reach a broad audience across diverse geographical locations. The challenge was to effectively utilize programmatic digital out-of-home (DOOH) advertising to create a memorable impact and drive brand awareness in a competitive market.
Gatorade strategically leveraged Taggify's DSP platform to enhance its brand presence across Argentina. By utilizing a mix of digital screen formats, including totems, kiosks, and large LEDs, the campaign effectively reached a wide audience. The programmatic approach allowed for precise targeting and flexible budget allocation, ensuring maximum visibility in key locations.
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Wide Coverage Campaign: With More than 90 locations used in the campaign, Taggify's DSP provided screens in the provinces of Tucumán, Neuquén, Santa Fe, San Juan, Mendoza, La Rioja, La Pampa, Jujuy, Córdoba, Chubut, Province of Buenos Aires and Autonomous City of Buenos Aires.
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Budget distribution: The brand strategically distributed the budget, prioritizing screens such as totems, kiosks, and shopping. In addition, the campaign was launched in other formats such as big LEDs, highways, trains, and buses.
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Strategic duration: Gatorade implemented its campaign in 30 days. This generated a constant impact in the minds of its consumers.
As a result, Gatorade achieved more than 21 million impacts in its programmatic campaign and increased its brand awareness throughout the country.
Gatorade activates its audience on Taggify's DSP platform
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