Hair Recovery invests in programmatic DOOH with Taggify

As a result, the campaign achieved 331,301 impressions throughout the period.

THE CHALLENGE

Hair Recovery needed to reach its audience in the Province and City of Buenos Aires with its brand awareness campaign. In collaboration with the Adspot agency, it used the following features of Taggify's DSP platform.

THE SOLUTION

• Time period and areas: The strategy consisted of two simultaneous activations during different periods. In CABA, the campaign ran from July to September, while in GBA it took place during September. This planning favored brand recall by consistently impacting the target audience on multiple occasions.
• Strategic formats: The brand chose formats on totems and subway entrances, identified by the Taggify platform as the most relevant for the campaign's objectives. This decision not only boosted brand recall but also optimized the use of the advertising budget.
• Purchase rhythm: In addition to geographic segmentation and specific formats, the ads were scheduled at specific times based on the behavior of the target audience. Thanks to programmatic buying, the campaign was more accurate, efficient, and had a greater impact.