Hellmann's Unveils its Formula in its DOOH Campaign with Taggify
Hellmann's Unveils its Formula in its DOOH Campaign with Taggify
- Brand
- Hellmann's
- Country
- Argentina
- Agency
- Kinesso
- Features
- 2
Hellmann's needed to effectively promote its range of mayonnaise products to the Argentine market during the peak summer months, ensuring high visibility and engagement in key urban areas to drive brand awareness and product trial.
Hellmann's leveraged Taggify's programmatic DOOH platform to strategically target urban commuters in Buenos Aires and surrounding areas. By focusing on high-traffic neighborhoods such as Palermo, Recoleta, and Belgrano, the campaign ensured maximum visibility among the target audience. The use of diverse creative formats, including big LEDs and totems, allowed Hellmann's to showcase its range of mayonnaise products effectively, adapting to different locations and audience preferences.
THE CHALLENGE
During January and February, Hellmann's had to promote its mayonnaise varieties for the Argentinean market in outdoor advertising.
THE SOLUTION
Hellmans, partnering with Kinesso, relied on the following Taggify functionalities to position its products in Argentina.
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Extended duration: its two-month campaign allowed it to access a greater number of impacts and exchange creatives and present different products.
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Zonal focus: Its concentration in the Autonomous City of Buenos Aires and Greater Buenos Aires ensured that the campaign was focused and had a precise impact on the target audience that commuted to work or went shopping every day. Among some neighborhoods chosen were Palermo, Recoleta, San Nicolas, Villa Crespo, Puerto Madero, Belgrano, Caballito, Balvanera, providing magnificent zonal coverage.
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Creativity and formats: With different creativities, it caught the attention of its target audience, as some of its mayonnaise varieties: vegan, garlic and classic alternated in different locations. This was combined with multiple display formats available on Taggify's DSP platform: big LEDs, totems and shopping displays allowed to unleash the creativity in the designs.
The campaign successfully reached a wide audience, generating 11 million impressions. This significant exposure helped Hellmann's reinforce its brand presence and connect with consumers in Argentina.
Hellmann's Unveils its Formula in its DOOH Campaign with Taggify
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