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Peugeot's new brand made an exclusivity in 10 screens by 2 hours

They selected 10 screens located in Buenos Aires iconic Obelisco

Peugeot

Xaxis as part of the Launching strategy surrounded Obelisco monument to discover the new brand

PMP Between brand and providers. The Agency selected 10 screens from different providers to show exclusive ads promoting the brand during 2 hours.

Outcome

The brand achieved an impactful and exclusive communication during 2 hours. Different media providers participated and agency made the programmatic deal 100% automated.

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