Xaxis · Peugeot · Argentina
Peugeot Programmatic OOH
They selected 10 screens located in Buenos Aires iconic Obelisco
Peugeot has been using DOOH constantly using different strategies. Always on campaigns / launches / pricing and discounts.
PMP Between brand and providers. The Agency selected 10 screens from different providers to show exclusive ads promoting the brand during 2 hours.
The brand achieved an impactful and exclusive communication during 2 hours. Different media providers participated and agency made the programmatic deal 100% automated.
![https://cdn.sanity.io/images/4cwf9ndl/production/38bf90afcc5805b1c0bd328b2f48a66bd4a104ce-1000x750.jpg](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F4cwf9ndl%2Fproduction%2F38bf90afcc5805b1c0bd328b2f48a66bd4a104ce-1000x750.jpg&w=1080&q=75)
![https://cdn.sanity.io/images/4cwf9ndl/production/26ae0a8c1c55e148e8f8325cfcfb5e11ddba56a7-1000x750.jpg](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F4cwf9ndl%2Fproduction%2F26ae0a8c1c55e148e8f8325cfcfb5e11ddba56a7-1000x750.jpg&w=1080&q=75)
![https://cdn.sanity.io/images/4cwf9ndl/production/e1da52a86131d17d1999ed31453cc9baf1354ffc-1000x750.jpg](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F4cwf9ndl%2Fproduction%2Fe1da52a86131d17d1999ed31453cc9baf1354ffc-1000x750.jpg&w=1080&q=75)
![https://cdn.sanity.io/images/4cwf9ndl/production/7251e002d2fb719ce243ab346f0003275d1245ba-1000x750.jpg](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F4cwf9ndl%2Fproduction%2F7251e002d2fb719ce243ab346f0003275d1245ba-1000x750.jpg&w=1080&q=75)