Xaxis · Peugeot · Argentina
Peugeot Programmatic OOH
They selected 10 screens located in Buenos Aires iconic Obelisco
Peugeot has been using DOOH constantly using different strategies. Always on campaigns / launches / pricing and discounts.
PMP Between brand and providers. The Agency selected 10 screens from different providers to show exclusive ads promoting the brand during 2 hours.
The brand achieved an impactful and exclusive communication during 2 hours. Different media providers participated and agency made the programmatic deal 100% automated.