Purina Cat Chow Celebrated Its 60th Anniversary with a pDOOH Campaign on Taggify’s Platform

The campaign generated over 2.6 million impacts near points of sale where Cat Chow products are available. It not only strengthened the brand’s top-of-mind awareness in Argentina but also contributed to a rise in sales.

THE CHALLENGE

The primary objective was to unveil the brand’s 60th anniversary to the public, highlighting Purina’s enduring commitment to pet care. To carry out this initiative, Purina Cat Chow partnered with the agency Kinesso and leveraged the tools available on Taggify’s programmatic platform.

THE SOLUTION

• Optimized Buying Rhythm: The platform enabled smart ad space purchases, activating screens precisely when the audience was in front of them. This optimization enhanced both budget efficiency and campaign performance.
• Strategic Locations: The campaign was displayed in subways, bus stations, terminals, and shopping malls, capitalizing on Taggify’s extensive network in Buenos Aires. Screens were placed in key neighborhoods such as Almagro, Balvanera, Belgrano, Caballito, Devoto, Palermo, Recoleta, San Nicolás, and Villa Crespo, as well as suburban areas like Quilmes, Merlo, Florencio Varela, and Dock Sud.
• Creative in Motion: Cat Chow showcased its product line designed to strengthen cats’ immune systems across all ages. The brand used dynamic content functionality on Taggify’s platform to deliver an emotional video featuring people with their pets, closing with the powerful message: “60 years protecting what matters most.”