Purina Cat Chow / Argentina
Purina Cat Chow Celebrated Its 60th Anniversary with a pDOOH Campaign on Taggify’s Platform
01 / The challenge
What had to be solved
The primary objective was to unveil the brand’s 60th anniversary to the public, highlighting Purina’s enduring commitment to pet care. To carry out this initiative, Purina Cat Chow partnered with the agency Kinesso and leveraged the tools available on Taggify’s programmatic platform.
02 / The approach
How the strategy was defined
Through programmatic buying on Taggify’s DSP, the campaign selected key screens—big LEDs, totems, and indoor displays—to deliver ads during peak hours and maximize audience impact.
03 / The execution
What went live in the physical world
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Optimized Buying Rhythm: The platform enabled smart ad space purchases, activating screens precisely when the audience was in front of them. This optimization enhanced both budget efficiency and campaign performance.
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Estrategic Locations: The campaign was displayed in subways, bus stations, terminals, and shopping malls, capitalizing on Taggify’s extensive network in Buenos Aires. Screens were placed in key neighborhoods such as Almagro, Balvanera, Belgrano, Caballito, Devoto, Palermo, Recoleta, San Nicolás, and Villa Crespo, as well as suburban areas like Quilmes, Merlo, Florencio Varela, and Dock Sud.
-Creative in Motion: Cat Chow showcased its product line designed to strengthen cats’ immune systems across all ages. The brand used dynamic content functionality on Taggify’s platform to deliver an emotional video featuring people with their pets, closing with the powerful message: “60 years protecting what matters most.”
04 / The results
What changed with the campaign
The campaign generated over 2.6 million impacts near points of sale where Cat Chow products are available. It not only strengthened the brand’s top-of-mind awareness in Argentina but also contributed to a rise in sales.
Gallery
The campaign, in pictures
Choose a photo to see it in full.
