Santander Bank for Women - Programmatic DOOH Demographic Targeting
How do we get the attention of empowered women on the street?
- Brand
- Santander
- Country
- Argentina
- Agency
- Xaxis
- Features
- 1
With Data: By showing them Ads at the time the majority of traffic are women in front of the screens
Xaxis is the programmatic trading desk of Groupm, the worldwide leader Marketing Company. For Santander, they have developed a full digital strategy to position Santander on Women's top of mind.
Xaxis wanted to reach only women but they were struggling to show a campaign specifically to them. They needed a precise solution to impact only women on their working journey.
Target Women over 24 years walking on the streets of Buenos Aires using Taggify's OOH platform.
Programmatic OOH audience buying has helped Xaxis to bring their message to women. Their goal of promoting as a women centralised bank is now a reality.
Sancor Salud's Impactful Campaign at Buenos Aires Obelisk with Taggify
Sancor Salud launched its “Ponele la firma” campaign at the Obelisk, using synchronized screens to maximize visibility and reinforce the launch of its new high-performance coverage.
LG Strengthened Its Brand Positioning with a pDOOH Campaign with Taggify
LG improved its brand presence in Buenos Aires with a targeted pDOOH campaign, achieving over 1 million impressions through Taggify's platform.
Lay’s launched its programmatic campaign with Taggify
Lay’s, one of the world’s most recognizable snack brands, implemented DOOH programmatic technology to promote its classic potato chips in Buenos Aires.