Shot captivates with its chocolate in outdoor advertising on the Taggfiy platform
- Brand
- Shot
- Country
- Argentina
- Agency
- Publicis
- Features
- 3
Shot needed to effectively capture the attention of university students in Buenos Aires, a demographic known for its dynamic lifestyle and diverse media consumption habits. The challenge was to strategically position their chocolate brand in high-traffic areas frequented by this target audience, ensuring maximum visibility and engagement through impactful outdoor advertising.
Shot's campaign leveraged Taggify's programmatic DOOH platform to strategically target university students in Buenos Aires. By utilizing a mix of Big LED screens, totems, and subway locations, the campaign ensured high visibility in areas with significant student foot traffic. The use of dynamic video creatives allowed for an engaging presentation of Shot's chocolate, effectively capturing the attention of the intended audience.
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Precise Targeting: The DSP programmatic platform segmented the audience to reach university students when they passed the screens, providing Shot with a powerful tool to ensure their message – “Switch to Shot Mode” – was effectively delivered.
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Wide Coverage: Shot utilized more than 70 available screens, achieving comprehensive city coverage. The campaign was deployed in neighborhoods like Palermo, Recoleta, and Belgrano, as well as areas frequented by young people, such as subway entrances and nearby universities.
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Immersive Creatives: Unlike traditional advertising, programmatic allows the brand to alternate between video creatives showcasing the product's uniqueness. This creative approach provided an immersive experience for people passing through the campaign zones.
As a result of this outdoor campaign, Shot achieved over 1,200,000 impressions. This campaign positioned their brand in consumers' minds, making their product the top choice with its irresistible chocolate flavor.
- 1,200,000 impressions
Shot captivates with its chocolate in outdoor advertising on the Taggfiy platform
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