News
27 articles
A Neuroscience study from OMA reveals the benefits of DOOH / OOH against other channels
The Outdoor Media Association released a 2 year research study organized by Melbourne's Neuro-insight company, using eye-tracking and brain-imaging technology to analyse brain's neural response when looking at the advertising OOH signs. In this study, collaborated more than 2,000 people, and their responses to over 800 classic and digital signs were recorded.
Out of Home Traffic is Exceeding Pre-Covid Levels
Based on the most recent Covid mobility reports released by the Geopath, not only has traffic recovered from its 2020 COVID lows, but Out of Home traffic is exceeding pre-covid levels, surpassing 2019 travel for the same period.
By 2030, the DOOH will grow by 20bn a year
The global Digital-Out-Of-Home (DOOH) Market size is estimated to be USD 5604.9 million in 2026 from USD 4302.1 million in 2020. The global Digital-Out-Of-Home (DOOH) market size is expected to grow at a CAGR of 6.8% for the next five years.