Programmatic DOOH and the future of smart cities: how technology is transforming public spaces


Digital Out-of-Home (DOOH) advertising has come a long way since its inception. With the advent of programmatic technology, DOOH advertising has become more intelligent, efficient, and interactive. This technology that has revolutionized the way brands communicate with consumers, opened up new opportunities for cities to enhance the experiences of people living and working in smart cities.

Last update: February 13, 2023

Smart cities are characterized by their use of technology and data to improve the quality of life for their residents. With the rise of programmatic DOOH, cities are now able to use digital advertising to create dynamic public spaces that enhance the experiences of those who use them. This is achieved by using technology to analyze data about the behavior of people in public spaces and to create targeted advertising campaigns that respond to those behaviors in real-time.

For example, programmatic DOOH can be used to provide real-time information about traffic patterns, weather conditions, or public transportation schedules. This can help people make more informed decisions about how they move around the city, reducing congestion and improving their overall experience. Additionally, programmatic DOOH can be used to create interactive experiences that engage people in new and exciting ways.

The use of programmatic DOOH is also making it easier for cities to generate revenue from public spaces. In addition, programmatic DOOH allows cities to collect valuable data about the behavior of people in public spaces, which can be used to make data-driven decisions about how to improve the experience of those spaces.

The future of programmatic DOOH and smart cities is exciting, with endless possibilities for new and innovative applications of this technology. As a result, it is likely that programmatic DOOH will play a key role in the development of smart cities and in enhancing the experiences of people living and working in these dynamic and innovative environments.

By embracing this technology, cities can generate new revenue streams, make data-driven decisions, and create public spaces that truly enhance the lives of their residents.