Programmatic DOOH Audience Glossary
Knowledge Base
![Programmatic DOOH Audience Glossary](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F4cwf9ndl%2Fproduction%2F299e566cb07e5e58425830e6f7ae4e7cee4a198d-800x600.jpg&w=1080&q=75)
When it's the time to start Audience Targeting in Programmatic DOOH, there are several names that you will start using in Taggify platform.
Last update: October 6, 2021
Coverage: amount of different and unique people reached by that location in a period of time.
Frequency: Average amount of times that those different and unique persons were in touch with that location in a period of time.
Total Impacts: Unique people times the frequency rate, it's equal to total impacts of a specific location in a period of time, this is also known as OTS or Opportunity to See). This information might vary according the data provider.
Total Universe: Amount of unique persons that are part of selected target or clusters.
Coverage Percentage: Total reached target percentage.
GRP: Gross Rating Point (Total Impacts / Total Universe x 100)