How to add a VAST Tag in a pDOOH Campaign

Knowledge Base

In this article, we will explore the powerful capability of our Digital Out of Home (DOOH) platform to upload VAST-compliant advertisements. Discover how to create and edit campaigns, select specific screens, and leverage the benefits of VAST as a medium/format of advertising in the DOOH environment.

Last update: July 24, 2023

Digital Out of Home (DOOH) has emerged as one of the most effective advertising mediums in today's world. With our platform, we have taken this strategy a step further by enabling compatibility with VAST (Video Ad Serving Template), a standardized format for delivering video ads over the internet. Let's delve into how to make the most out of this feature:

1. Create or Edit a Campaign: The first step is to access our platform and either create a new campaign or edit an existing one. Within the control panel, you will find the option to set up your ads in the VAST format.

2. Select Desired Screens: Once you have established your VAST campaign, the next step is to choose the screens on which you wish to display your ads. Our platform provides a wide selection of strategic locations, allowing you to target your desired audience with precision.

3. Upload the VAST URL and Verify Sizes: The most crucial step is to upload the VAST URL containing your video ad. Before doing so, ensure that the VAST complies with the required sizes for the selected screens. This will ensure smooth playback and an optimal viewing experience for your audience.

Benefits of Supporting VAST in DOOH:

  • Extended Reach and Specific Audiences: The VAST format enables you to reach a broader audience as ads can be delivered across various platforms and websites. Furthermore, by selecting specific screens on our DOOH platform, you can target highly relevant and personalized audiences.
  • Creativity and Storytelling Capacity: Video ads offer a significant creative advantage, allowing you to tell a compelling story. With VAST, you can make the most of the viewing time and create engaging ads that forge a deeper connection with your audience.
  • Precise Metrics and Tracking: Our platform provides detailed metrics to measure the performance of your VAST ads. You can obtain valuable insights into reach, impressions, interactions, and other key metrics to continually fine-tune and enhance your advertising strategy.
  • Flexibility and Real-time Updates: With VAST, you have the flexibility to update your ads in real-time. If you need to make changes to your content or strategy, you can do so seamlessly and ensure that your advertising remains current and relevant.

Conclusion: The ability to upload VAST-compliant advertisements on our DOOH platform presents an exceptional opportunity to expand your brand's reach, capitalize on video creativity, and accurately measure the impact of your ads. Empower your advertising strategy with VAST and elevate your campaign to the next level in the DOOH landscape!