Real-world media intelligence, cases and news
Articles from the Taggify team on audience intelligence, physical media, measurement, market context and real work with brands.
Programmatic OOH drives standardization in outdoor advertising
Programmatic outdoor advertising (pDOOH) is optimizing the way brands manage their campaigns in public spaces. Thanks to its ability to automate processes and develop strategies, this approach has become a key ally for advertisers.
Interview: Innovation and the evolution of programmatic outdoor advertising
On February 19, 2013, Julio Chamizo joined Taggify, since then leading the industry in programmatic digital outdoor advertising (pDOOH). On the occasion of his twelfth anniversary, we talked to him about his career, achievements and prospects.
Outdoor advertising: The bright future of DOOH in 2026
Digital Out-of-Home (DOOH) advertising is experiencing one of its golden eras, and the numbers speak for themselves. With robust growth and new market dynamics, 2026 is shaping up to be a decisive year for brands looking to innovate their advertising strategies.
Five myths about programmatic outdoor advertising debunked
Programmatic outdoor advertising is becoming increasingly accessible, customizable, and easy to use thanks to technological developments. However, there are still myths that can limit its usefulness. We debunk five widely held misconceptions today.
Dynamic Ads: How brands are leveraging Taggify's DCO technology
Dynamic display ads (DCO) are an increasingly powerful tool for capturing the attention of audiences. Brands can adjust their messages and optimize their impact based on factors such as temperature, rain, wind, or other “triggers” in real-time. Here are dynamic ad campaigns run on our platform.
Outdoor advertising: OOH, DOOH and pDOOH investment forecast for the next few years
Investment projections for the coming years in out-of-home advertising show continuous and transformative growth. In this article, we explore what to expect for Traditional out-of-home advertising (OOH), Digital out-of-home advertising (DOOH), and the growing market of programmatic (pDOOH)
Advantages of pDOOH on commercial dates such as Cyber Monday and Black Friday
With the arrival of the most important commercial dates of the year, and the holidays just around the corner, brands and agencies are looking to get their marketing strategies off the ground. The pDOOH (Programmatic Digital Out-Of-Home) proves to be a powerful tool to maximize the impact of strategies.
OOH events: Discover the ooh Industry Summits
OOH events have become essential platforms for industry leaders and professionals in Out-of-Home (OOH) advertising, offering invaluable opportunities to stay ahead of technological trends and creative strategies that are transforming the world of outdoor advertising.
Digital Out-of-Home advertising for the travel industry
Tourism is a key pillar of the global economy, moving millions of people worldwide. Combining its power with programmatic out-of-home advertising emerges as one of the most effective strategies to connect with diverse audiences. So, how can brands leverage DOOH tourism marketing?
3D DOOH Advertising: How Augmented Reality is transforming DOOH ads
Ads incorporating augmented reality (AR), 3D, or virtual reality (VR) technology are revolutionizing outdoor advertising and transforming the outdoor experience. How brands can leverage virtual reality advertising advancements to create immersive realities?
pDOOH: How programmatic is changing the market in Outdoor Advertising
The latest WOO global spend survey highlights the remarkable growth of the digital Out-of-Home market (DOOH) and, more specifically, Programmatic Out-of-Home (pDOOH) advertising. Get to know the present of the outdoor industry.
Why is Programmatic Digital Out of Home the best way to boost your media strategy?
If you are part of a marketing agency, the main goal of your media plans should be to achieve your client's objectives. However, the questions that always arise are: which media are the most effective, and what results will I get? Explore the answers offered by programmatic out-of-home
“The congress invited us to go beyond the limits of outdoor advertising” — Santiago Mendive
With an outdoor market growing and exceeding 5% in total advertising spend in the world, the World Out-of-Home Global Congress 2024 left us with outstanding highlights. This article reviews the key takeaways from Taggify's CEO and COO, Santiago Mendive, and Julio Chamizo, who were in Hong Kong.
Transform your outdoor advertising: Taggify launches in Honduras with its programmatic platform
The entry of Taggify's DSP platform into the Honduran market provides agencies and brands with the best functionalities for their outdoor advertising. This includes 26 billboards in the cities of Tegucigalpa and San Pedro de Sula.
World Out-of-Home Congress 2024: Taggify will be in Hong Kong
Taggify will participate in the World Out of Home Organization's Global Congress in Hong Kong. Discover the schedule and the OOH industry trends that will guide this 2024 edition!
Optimizing brand Impact: Takeover strategies for massive screens and locations
Large screens make it possible for brands to takeover of a key location and maximize their brand presence in public's mind. Explore how Digital Out-of-Home leverages this to engage audiences at the right time and place.
OOH 2024 Alooh Event in Mexico | Future of Outdoor Advertising
Discover the highlights of Latin America's most influential OOH outdoor advertising event in its 6th edition, with Taggify in the spotlight at Alooh Latam Mexico. Explore the future of the Out-of-Home industry here.
Innovation: Simplifying Outdoor Advertising
At the recent edition of the ALOOH 2024 forum held in Mexico, we gave a presentation on innovation focused on simplifying complex processes in digital outdoor advertising. Discover what's benefits to improve the effectiveness of Digital Out of Home (DOOH).
Programmatic digital Out-of-Home: How programmatic DOOH works
Outdoor advertising (OOH) combines massive reach and strong brand recognition with the precision targeting and cost efficiency of programmatic digital out-of-home (pDOOH). Discover how pDOOH works and how to take advantage of these benefits on your campaigns.
Three main factors in outdoor advertising in 2024
The outdoor advertising sector is consolidating year after year. In 2023, we witnessed trends that radically changed the industry landscape. What can we expect in 2024?
Taggify's programmatic platform arrives in Costa Rica
The DSP platform now makes it possible to launch programmatic outdoor advertising in the Central American country.
Taggify Extends Programmatic Outdoor Advertising to Guatemala
Taggify proudly announces its expansion into Guatemala, opening new horizons for outdoor advertising in Central America.
Taggify Roundup 2023
Taggify had a great year in 2023, we expanded our team and launched more campaigns with higher impacts and branding than the previous year. In addition, we traveled to multiple events and expanded our reach and that of programmatic advertising in countries where we now have screens. 2023 inspired us to achieve much more going forward. Join us on this Taggify ROUNDUP.
Taggify Lands in Panama to Innovate Outdoor Programmatic Advertising
Taggify announced its arrival in Panama, opening an exciting new chapter in the world of outdoor advertising in this Central American country.