Real-world media intelligence, cases and news
Articles from the Taggify team on audience intelligence, physical media, measurement, market context and real work with brands.
Julio Chamizo, COO of Taggify, Awarded the 2023 Technology Development Award for Young Entrepreneur Bonaerense
Taggify is proud to share that Julio Chamizo, its Chief Operating Officer (COO), has been recognized with the Bonaerense Young Entrepreneur 2023 Technology Development Award.
Three Strategies to Enhance Your Black Friday with Taggify
Black Friday is one of the globally recognized shopping events that offers brands the opportunity to increase their sales considerably.
Unraveling OOH Advertising: From DOOH to POOH
Dive into the OOH and DOOH meaning and the acronyms world and discover how Programmatic DOOH is reshaping outdoor advertising, supported by current data and trends.
Taggify Expands Reach in El Salvador with Veo
The partnership with Veo marks the platform's entry into a new Digital out-of-home market and expands its reach into the world of programmatic outdoor advertising.
How to improve a DOOH campaign with Taggify's audience forecasting
Digital out-of-home advertising is highly effective because it leverages data to reach the right audience with the right message. Taggify offers a forecast that allows you to predict the performance of a DOOH campaign. Here's how.
Taggify and a valuable outdoor advertising meeting in Colombia
Taggify recently held a gathering in which the entire Colombian outdoor advertising industry came together for the first time, marking an outstanding achievement.
Boost Your DOOH Strategy: The Effectiveness of QR Codes on Screens
QR codes are a strategic tool in digital out-of-home (DOOH) advertising campaigns to generate traffic immediately after viewing an ad. So, how do you integrate the perfect QR code into your next campaign?
The best screens and placements in DOOH: Power your campaign with the right choice
Just as important as the creatives, budget, placements, or audience chosen for a campaign is the selection of the right screens. We take a look at each of them, what content you can leverage their full potential with, and which one you should select for your next campaign.
Discover how programmatic outdoor advertising consolidates in 2023
Outdoor advertising continues to grow and this is reflected in its firm consolidation in investments, reaching 6.5% in 2023. In this article, we review the industry news.
How to add a VAST Tag in a pDOOH Campaign
In this article, we will explore the powerful capability of our Digital Out of Home (DOOH) platform to upload VAST-compliant advertisements. Discover how to create and edit campaigns, select specific screens, and leverage the benefits of VAST as a medium/format of advertising in the DOOH environment.
WOO Hong Kong 2024 Congress: Innovation and Global Connectivity on the OOH Horizon
The WOO Lisbon 2023 global congress was a great success. 524 delegates from across the OOH industry attended the three-day event, and are already planning for next year's event.
How to run a successful DOOH campaign with Taggify DSP
Taggify's DSP platform offers multiple features for creating DOOH campaigns, we review the features to consider and how to get the most out of it.
Unleashing the Power of DOOH with Taggify
Advertisers constantly need to innovate and adapt to the ever-evolving landscape of audience engagement. Traditional outdoor advertising has its merits, but now there's a new player in town that's revolutionizing the scene: Digital Out of Home (DOOH) advertising.
Taggify revamps its image and website
Taggify announces the launch of its redesigned image, featuring a refreshed aesthetic that marks an important milestone in its trajectory.
Five factors to consider when launching your DOOH campaign
Digital out of home (DOOH) is positioning itself as one of the most innovative and efficient options in a digitalized world. We will review five factors that you should include in your next dooh campaign to make it successful and impactful.
OOH advertising is expected to grow by 12.7% in 2023
GroupM's “This Year, Next Year” report predicts that global advertising revenue will grow by nearly 6% in 2023, this indicates that globally it will reach $874.5 billion, not including political advertising in the United States.
What is digital out-of-home (DOOH) advertising?
Digital Out-of-Home (DOOH) advertising uses digital screens in public spaces for dynamic marketing. Discover its programmatic benefits and brand success stories.
Taggify is participating in the WOO 2023 Annual Global Congress
Taggify is representing Latam at the event developed by the World Organization of OOH (WOO) that brings together leaders and representatives of the DOOH industry from around the world.
How to boost advertising campaigns with moving content
Digital out-of-home (pDOOH) advertising has features that make it increasingly important. One of them is its ability to incorporate video and dynamic content in motion. This is extremely important when it comes to effectively and memorably capturing the attention of consumers.
Taggify was present at the XXX outdoor advertising conference
The latest developments in the Digital Out Of Home (DOOH) programmatic sector were addressed during the three-day event held in Santiago de Compostela, Spain.
Unlocking the Potential of Outdoor Advertising for Digital Agencies: Overcoming Pain Points and Achieving Goals
Unlock the power of outdoor advertising for digital agencies: Learn how to overcome pain points and achieve your goals.
The importance of creative content in programmatic DOOH advertising
Digital out-of-home (DOOH) programmatic advertising has revolutionized the way brands communicate with their audiences. Among other factors, such as location and budget, the success of DOOH programmatic advertising depends on creative content that attracts and inspires audiences. Discover best practices when it comes to pDOOH content.
Programmatic Fall-Winter Season
The Fall-Winter season is here, and like every seasonal change, the commercial opportunities that programmatic DOOH offers for brands and advertisements are renewed with storefronts and offers. The opening of sales seasons at this time in the southern hemisphere, particularly in Latin America, are often marked by several common aspects, although it is important to note that there may be variations among the countries in the region.
How programmatic DOOH is enhancing customer experience
Programmatic DOOH advertising has revolutionized the advertising industry by providing specific and personalized advertising experiences for customers. Advertisers now have the ability to deliver more relevant ads to their target audience.