Real-world media intelligence, cases and news
Articles from the Taggify team on audience intelligence, physical media, measurement, market context and real work with brands.
Recovery of the pDOOH industry in airports worldwide
At an accelerated pace, the aviation industry is overcoming the breakthrough stage it experienced during the pandemic years. A report recently published by the International Air Transport Association (IATA) shows a significant recovery of circulation with very positive numbers. Along with this sector, the pDOOH advertising industry is also picking up, making it essential for brands and advertisers to know how to take advantage of this moment in places as unique for advertising and campaigns as airports.
Programmatic DOOH and how to measure your advertising campaigns
Programmatic digital out-of-home (DOOH) advertising offers a variety of measurement tools to help customers and advertisers evaluate the effectiveness of their campaigns. Here are some of the measurement tools commonly used in programmatic DOOH:
From Colombia, EnMedio and MarketMedios join Taggify's platform
The important Digital Communication and Media Marketing companies add an inventory of more than 600 screens in the main cities of Colombia to the programmatic platform, offering greater reach and all the tools and features of Taggify.
Programmatic DOOH and the future of smart cities: how technology is transforming public spaces
Digital Out-of-Home (DOOH) advertising has come a long way since its inception. With the advent of programmatic technology, DOOH advertising has become more intelligent, efficient, and interactive. This technology that has revolutionized the way brands communicate with consumers, opened up new opportunities for cities to enhance the experiences of people living and working in smart cities.
Taggify joins ISA Corporativo in Mexico
The leading Mexican outdoor advertising company comes to Taggify with a wide varied inventory of screens. It has presence throughout the country and is already available on the programmatic platform.
Taggify Roundup 2022
We are in the final stages of this great 2022 and in Taggify we have many reasons to celebrate. From campaigns with more than 35 weeks of duration, more than 200 million impacts and thousands of screens incorporated, to the expansion of our teams, the constant optimization of our platforms and the consolidation of our Digital Signage (screen content management system). A year that we can define as a surpassing one, that inspires and motivates us to continue growing, and that gives us many reasons to be proud of:
DOOH OH OH! Programmatic Christmas with Taggify
Holiday season is already arriving and with it announcements and advertisements saturation in all the media. For this reason, every detail within a campaign becomes essential to achieve the proposed objectives in one of the most important times of the year for brands and sales. The last-minute marketing strategies offered by pDOOH are one of those ideal details for those events that have their deadline soon, such as Christmas and New Year's Eve in the coming weeks.
pDOOH Capabilities & Experiences: programming the unthinkable
Digital Out of Home (DOOH) advertising is quickly becoming one of the most effective ways to reach potential customers. As technology advances, so do the opportunities to reach customers in a more targeted and cost-effective manner. Programmatic capabilities are allowing businesses to make the most of their DOOH campaigns, being able to control factors that previously were unthinkable.
Rentable from Mexico joins Taggify's pDOOH platform
The mexican company with more than 26 years offering OOH advertising services and Taggify join in an agreement to add 90 new screens to the platform. The wide availability of formats and sizes are strategically distributed throughout Mexico City. Now, advertisers have a system and programmatic tools that boost results of their advertising campaigns, offering greater creativity, precision and effectiveness, both in their impact and measurement.
Last Minute Advertising - The pDOOH opportunity for Marketers
People are back! Shopping and Retail stores too. This represents a great opportunity to include Shopping Malls, Grocery or Retail stores into DOOH Strategies.
The Chilean company Massiva arrives to Taggify
The screen inventory of the Chilean-based company is now available on the programmatic DOOH platform.
Programmatic DOOH: Advertising vanguard
Demand Side Platform (DSP) is a place where advertisers and agencies buy inventory in an automated, efficient and optimized way and have become the forefront of advertising on public roads. Its capabilities and benefits position it as one of the essential tools for programmatic DOOH buyers due to the high performance that they cannot miss:
The Unlucky Sponsor Cris Sal won Effie Gold awards
Cris Sal, Ecuador's national salt couldn't be the official sponsor of its national football team, due to superstition matters. So they decided to go and sponsor the other national teams in order to be the unlucky sponsors. Result: Ecuador is in the world cup QATAR 2022.
Taggify attended the ALOOH 2022 Forum in São Paulo
With more than 400 participants from 18 countries in the region, the Latin American Out of Home Association celebrated the 5th edition of its annual forum returning to face-to-face and Taggify was there.
How to trade by impressions or seconds
In the last update 1.8.2 of Taggify's Digital Signage, developers worked and optimizeed several things and trading by impressions or seconds was one of them.
Edit content duration
In the last update 1.8.2 of Taggify's Digital Signage, developers worked and optimizeed several things and editing a content duration was one of them.
Assign daily content limit
In the last update 1.8.2 of Taggify's Digital Signage, developers were super busy and optimized several things these days. One of these improvements is related to assigning a daily limit of content.
View Contents inside playlist
The developers have worked diligently to improve various aspects of Taggify's Digital Signage, and one area they focused on was enhancing the display of loaded content.
How to make a bulk import of screens
In the last update 1.8.2 of Taggify's Digital Signage, developers worked and optimizeed several things and making a bulk import of screens was one of them.
How to replace content with another
In the last update 1.8.2 of Taggify's Digital Signage, developers work and optimize several things and content replacement was one of them.
New Taggify player improvement: Update 1.8.2 is here
Taggify’s developer team is making progress in improving and optimizing the DOOH programmatic platform, arriving in August with news: update 1.8.2 is already active and offers new features that allow greater control, order and efficiency over the screens and their contents.
Taggify expands regional display inventory with the arrival of Global Vía Pública
Global Vía Pública joins the OOH programmatic platform starting this month, expanding the network of screens at a regional scale in Latin America.
Amazon Music Argentina launches with Taggify's pDOOH platform
Amazon, the leading global e-commerce company, launched “Amazon Music Argentina” on May 11th and once again, Matterkind used Taggify's DSP platform to carry out its DOOH campaign.
10 reasons to excel in pDOOH Campaigns
If you are planning to create campaigns that generate impact in Outdoor Advertising, your should check this 10 reasons that will let you understand what you were missing and dominate it in your Marketing Plans!