Real-world media intelligence, cases and news
Articles from the Taggify team on audience intelligence, physical media, measurement, market context and real work with brands.
Taggify adds Grupo Via into the programmatic DOOH platform
Taggify will start offering more than 350 digital screens from Grupo Via, located in shoppings, subways and supermarkets of Argentina.
Basic requirements for Taggify CMS Player
To install our Player in LED Screens, we need basic requirements. Here is a list of basic and recommended requirements.
Digital Signage CMS with Exclusive Events
Taggify, the programmatic DOOH oriented company, pioneer in the world, launched a new version of its Digital Signage CMS that makes life easier to screen owners.
How to create a Client or a Brand in Digital Signage
Here we will explain the function to create customers or brands for our system.
How to upload content in Digital Signage CMS
Next we will explain how to upload content to our platform
How to choose the right DOOH CMS
There are many Digital Signage CMS in the market. Most of them have expensive licences others are free. So, what kind of CMS does your company need?
Taggify is member of World Out of Home Organization
The World Out of Home Organization accepted Taggify as a new member.
81% of Marketers recommends DOOH for their campaign strategies
The study surveys brands and agencies on their perceptions, knowledge and plans for using the out of home medium. The study was conducted by Advertiser Perceptions and was sponsored by Xaxis, the outcome media company.
Taggify is one of the most promising tech companies in LATAM
Conquering the Digital Out of Home (DOOH) Market.
A Neuroscience study from OMA reveals the benefits of DOOH / OOH against other channels
The Outdoor Media Association released a 2 year research study organized by Melbourne's Neuro-insight company, using eye-tracking and brain-imaging technology to analyse brain's neural response when looking at the advertising OOH signs. In this study, collaborated more than 2,000 people, and their responses to over 800 classic and digital signs were recorded.
DOOH Advertising Increased 80% in 2021 Q2
OOH Advertising revenue increased 38% and DOOH jumped almost 80% in the second quarter, compared to the previous year, reaching approximately 2 bn, based on figures released by the Out of Home Advertising Association of America, according to their press release.
Out of Home Traffic is Exceeding Pre-Covid Levels
Based on the most recent Covid mobility reports released by the Geopath, not only has traffic recovered from its 2020 COVID lows, but Out of Home traffic is exceeding pre-covid levels, surpassing 2019 travel for the same period.
Programmatic DOOH Audience Glossary
When it's the time to start Audience Targeting in Programmatic DOOH, there are several names that you will start using in Taggify platform.
Introducing our New Company Video
We've been working to create a full-stack platform with one main goal, simplify the final user job.
15 Reasons to invest in pDOOH - Programmatic Out of Home
There are multiple reasons to invest advertising budgets in Programmatic DOOH
How to check stats by Screens
If you have a 3rd party CMS or Digital Signage instead our solution, you will be able to check how much revenue you are generating through our SSP. Take a look.
Data Aggregator and Reach Forecaster
One of the most required features from customers is the ability to get a forecast of Reach and Frequency based on a budget, zone and target.
Hong Kong Marketers will increase Programmatic DOOH Budgets
Hong Kong marketers are expected to increase their programmatic out-of-home budgets within the next 18 months as they seek to maximize their investment in outdoor advertising for their brand-led and performance-led campaigns.
Peugeot made an exclusivity campaign in Obelisco screens to reveal its new Brand
Xaxis picked Taggify to run an exclusively programmatic DOOH PMP deal in 10 screens simultaneously showing its new Brand of Peugeot.
By 2030, the DOOH will grow by 20bn a year
The global Digital-Out-Of-Home (DOOH) Market size is estimated to be USD 5604.9 million in 2026 from USD 4302.1 million in 2020. The global Digital-Out-Of-Home (DOOH) market size is expected to grow at a CAGR of 6.8% for the next five years.