DOOH Advertising Increased 80% in 2021 Q2
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OOH Advertising revenue increased 38% and DOOH jumped almost 80% in the second quarter, compared to the previous year, reaching approximately 2 bn, based on figures released by the Out of Home Advertising Association of America, according to their press release.
Last update: September 14, 2021
Ranked in order of OOH spending, the top 10 advertisers in the second quarter were:
- Geico,
- McDonald's,
- Apple,
- Allstate,
- Anheuser-Busch,
- Coca-Cola,
- HBO,
- Universal Pictures,
- Google,
- New York City Department of Health and Mental Hygiene.
For further information, read the article presented in Digital Signage Today.
Photo by John Cameron - Unsplash.