15 Reasons to invest in pDOOH - Programmatic Out of Home
There are multiple reasons to invest advertising budgets in Programmatic DOOH
Last update: July 19, 2023
Programmatic DOOH gives marketers the power of measurement, and thanks to this, it's possible to write this article. Let's start with the following items.
- It's a unique digital strategy to include new reach, targeting, amplification and optimization of audiences.
- There's real programmatic automation.
- Frequency optimization among all DOOH screens.
- Choice of Day, Day Parting, and Hyper-Local Targeting. Making it way more accurate.
- Targeting by Context of Day, Time, Location, Events, Weather conditions, and more.
- Always in-view, non-skippable and "above the fold".
- 100% Completion Rate.
- Non-Advertising Fraud or Bots. There are real screens in viewable locations.
- Non Ad-Blocking.
- No Channel Changing.
- High-Impact creative messaging.
- Brand Safety.
- Creative Flexibility and speed.
- Huge canvases for engaging creative executions.
- Dynamic Creative optimization (DCO) to generate engaging ads according to External our surrounding Context.