Market
32 articles
pDOOH Capabilities & Experiences: programming the unthinkable
Digital Out of Home (DOOH) advertising is quickly becoming one of the most effective ways to reach potential customers. As technology advances, so do the opportunities to reach customers in a more targeted and cost-effective manner. Programmatic capabilities are allowing businesses to make the most of their DOOH campaigns, being able to control factors that previously were unthinkable.
Last Minute Advertising - The pDOOH opportunity for Marketers
People are back! Shopping and Retail stores too. This represents a great opportunity to include Shopping Malls, Grocery or Retail stores into DOOH Strategies.
Programmatic DOOH: Advertising vanguard
Demand Side Platform (DSP) is a place where advertisers and agencies buy inventory in an automated, efficient and optimized way and have become the forefront of advertising on public roads. Its capabilities and benefits position it as one of the essential tools for programmatic DOOH buyers due to the high performance that they cannot miss:
10 reasons to excel in pDOOH Campaigns
If you are planning to create campaigns that generate impact in Outdoor Advertising, your should check this 10 reasons that will let you understand what you were missing and dominate it in your Marketing Plans!
81% of Marketers recommends DOOH for their campaign strategies
The study surveys brands and agencies on their perceptions, knowledge and plans for using the out of home medium. The study was conducted by Advertiser Perceptions and was sponsored by Xaxis, the outcome media company.
DOOH Advertising Increased 80% in 2021 Q2
OOH Advertising revenue increased 38% and DOOH jumped almost 80% in the second quarter, compared to the previous year, reaching approximately 2 bn, based on figures released by the Out of Home Advertising Association of America, according to their press release.
15 Reasons to invest in pDOOH - Programmatic Out of Home
There are multiple reasons to invest advertising budgets in Programmatic DOOH
Hong Kong Marketers will increase Programmatic DOOH Budgets
Hong Kong marketers are expected to increase their programmatic out-of-home budgets within the next 18 months as they seek to maximize their investment in outdoor advertising for their brand-led and performance-led campaigns.