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TechnologyHow programmatic DOOH is enhancing customer experienceProgrammatic DOOH advertising has revolutionized the advertising industry by providing specific and personalized advertising experiences for customers. Advertisers now have the ability to deliver more relevant ads to their target audience.
MarketRecovery of the pDOOH industry in airports worldwideAt an accelerated pace, the aviation industry is overcoming the breakthrough stage it experienced during the pandemic years. A report recently published by the International Air Transport Association (IATA) shows a significant recovery of circulation with very positive numbers. Along with this sector, the pDOOH advertising industry is also picking up, making it essential for brands and advertisers to know how to take advantage of this moment in places as unique for advertising and campaigns as airports.
TechnologyProgrammatic DOOH and how to measure your advertising campaignsProgrammatic digital out-of-home (DOOH) advertising offers a variety of measurement tools to help customers and advertisers evaluate the effectiveness of their campaigns. Here are some of the measurement tools commonly used in programmatic DOOH:
NewsFrom Colombia, EnMedio and MarketMedios join Taggify's platformThe important Digital Communication and Media Marketing companies add an inventory of more than 600 screens in the main cities of Colombia to the programmatic platform, offering greater reach and all the tools and features of Taggify.
TechnologyProgrammatic DOOH and the future of smart cities: how technology is transforming public spacesDigital Out-of-Home (DOOH) advertising has come a long way since its inception. With the advent of programmatic technology, DOOH advertising has become more intelligent, efficient, and interactive. This technology that has revolutionized the way brands communicate with consumers, opened up new opportunities for cities to enhance the experiences of people living and working in smart cities.
MarketDOOH OH OH! Programmatic Christmas with TaggifyHoliday season is already arriving and with it announcements and advertisements saturation in all the media. For this reason, every detail within a campaign becomes essential to achieve the proposed objectives in one of the most important times of the year for brands and sales. The last-minute marketing strategies offered by pDOOH are one of those ideal details for those events that have their deadline soon, such as Christmas and New Year's Eve in the coming weeks.
MarketpDOOH Capabilities & Experiences: programming the unthinkableDigital Out of Home (DOOH) advertising is quickly becoming one of the most effective ways to reach potential customers. As technology advances, so do the opportunities to reach customers in a more targeted and cost-effective manner. Programmatic capabilities are allowing businesses to make the most of their DOOH campaigns, being able to control factors that previously were unthinkable.
NewsRentable from Mexico joins Taggify's pDOOH platformThe mexican company with more than 26 years offering OOH advertising services and Taggify join in an agreement to add 90 new screens to the platform. The wide availability of formats and sizes are strategically distributed throughout Mexico City. Now, advertisers have a system and programmatic tools that boost results of their advertising campaigns, offering greater creativity, precision and effectiveness, both in their impact and measurement.
NewsThe Chilean company Massiva arrives to TaggifyThe screen inventory of the Chilean-based company is now available on the programmatic DOOH platform.
MarketProgrammatic DOOH: Advertising vanguardDemand Side Platform (DSP) is a place where advertisers and agencies buy inventory in an automated, efficient and optimized way and have become the forefront of advertising on public roads. Its capabilities and benefits position it as one of the essential tools for programmatic DOOH buyers due to the high performance that they cannot miss:
NewsOut of Home Traffic is Exceeding Pre-Covid LevelsBased on the most recent Covid mobility reports released by the Geopath, not only has traffic recovered from its 2020 COVID lows, but Out of Home traffic is exceeding pre-covid levels, surpassing 2019 travel for the same period.