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MarketUnleashing the Power of DOOH with TaggifyAdvertisers constantly need to innovate and adapt to the ever-evolving landscape of audience engagement. Traditional outdoor advertising has its merits, but now there's a new player in town that's revolutionizing the scene: Digital Out of Home (DOOH) advertising.
CompanyTaggify revamps its image and websiteTaggify announces the launch of its redesigned image, featuring a refreshed aesthetic that marks an important milestone in its trajectory.
MarketOOH advertising is expected to grow by 12.7% in 2023GroupM's “This Year, Next Year” report predicts that global advertising revenue will grow by nearly 6% in 2023, this indicates that globally it will reach $874.5 billion, not including political advertising in the United States.
TechnologyHow programmatic DOOH is enhancing customer experienceProgrammatic DOOH advertising has revolutionized the advertising industry by providing specific and personalized advertising experiences for customers. Advertisers now have the ability to deliver more relevant ads to their target audience.
MarketRecovery of the pDOOH industry in airports worldwideAt an accelerated pace, the aviation industry is overcoming the breakthrough stage it experienced during the pandemic years. A report recently published by the International Air Transport Association (IATA) shows a significant recovery of circulation with very positive numbers. Along with this sector, the pDOOH advertising industry is also picking up, making it essential for brands and advertisers to know how to take advantage of this moment in places as unique for advertising and campaigns as airports.
TechnologyProgrammatic DOOH and how to measure your advertising campaignsProgrammatic digital out-of-home (DOOH) advertising offers a variety of measurement tools to help customers and advertisers evaluate the effectiveness of their campaigns. Here are some of the measurement tools commonly used in programmatic DOOH:
NewsFrom Colombia, EnMedio and MarketMedios join Taggify's platformThe important Digital Communication and Media Marketing companies add an inventory of more than 600 screens in the main cities of Colombia to the programmatic platform, offering greater reach and all the tools and features of Taggify.
NewsTaggify joins ISA Corporativo in MexicoThe leading Mexican outdoor advertising company comes to Taggify with a wide varied inventory of screens. It has presence throughout the country and is already available on the programmatic platform.
CompanyTaggify Roundup 2022We are in the final stages of this great 2022 and in Taggify we have many reasons to celebrate. From campaigns with more than 35 weeks of duration, more than 200 million impacts and thousands of screens incorporated, to the expansion of our teams, the constant optimization of our platforms and the consolidation of our Digital Signage (screen content management system). A year that we can define as a surpassing one, that inspires and motivates us to continue growing, and that gives us many reasons to be proud of:
MarketDOOH OH OH! Programmatic Christmas with TaggifyHoliday season is already arriving and with it announcements and advertisements saturation in all the media. For this reason, every detail within a campaign becomes essential to achieve the proposed objectives in one of the most important times of the year for brands and sales. The last-minute marketing strategies offered by pDOOH are one of those ideal details for those events that have their deadline soon, such as Christmas and New Year's Eve in the coming weeks.
MarketpDOOH Capabilities & Experiences: programming the unthinkableDigital Out of Home (DOOH) advertising is quickly becoming one of the most effective ways to reach potential customers. As technology advances, so do the opportunities to reach customers in a more targeted and cost-effective manner. Programmatic capabilities are allowing businesses to make the most of their DOOH campaigns, being able to control factors that previously were unthinkable.
NewsRentable from Mexico joins Taggify's pDOOH platformThe mexican company with more than 26 years offering OOH advertising services and Taggify join in an agreement to add 90 new screens to the platform. The wide availability of formats and sizes are strategically distributed throughout Mexico City. Now, advertisers have a system and programmatic tools that boost results of their advertising campaigns, offering greater creativity, precision and effectiveness, both in their impact and measurement.
MarketProgrammatic DOOH: Advertising vanguardDemand Side Platform (DSP) is a place where advertisers and agencies buy inventory in an automated, efficient and optimized way and have become the forefront of advertising on public roads. Its capabilities and benefits position it as one of the essential tools for programmatic DOOH buyers due to the high performance that they cannot miss:
NewsTaggify attended the ALOOH 2022 Forum in São PauloWith more than 400 participants from 18 countries in the region, the Latin American Out of Home Association celebrated the 5th edition of its annual forum returning to face-to-face and Taggify was there.
CompanyNew Taggify player improvement: Update 1.8.2 is hereTaggify’s developer team is making progress in improving and optimizing the DOOH programmatic platform, arriving in August with news: update 1.8.2 is already active and offers new features that allow greater control, order and efficiency over the screens and their contents.
NewsTaggify expands regional display inventory with the arrival of Global Vía PúblicaGlobal Vía Pública joins the OOH programmatic platform starting this month, expanding the network of screens at a regional scale in Latin America.
NewsAmazon Music Argentina launches with Taggify's pDOOH platformAmazon, the leading global e-commerce company, launched “Amazon Music Argentina” on May 11th and once again, Matterkind used Taggify's DSP platform to carry out its DOOH campaign.