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News“The congress invited us to go beyond the limits of outdoor advertising” — Santiago MendiveWith an outdoor market growing and exceeding 5% in total advertising spend in the world, the World Out-of-Home Global Congress 2024 left us with outstanding highlights. This article reviews the key takeaways from Taggify's CEO and COO, Santiago Mendive, and Julio Chamizo, who were in Hong Kong.
NewsTransform your outdoor advertising: Taggify launches in Honduras with its programmatic platformThe entry of Taggify's DSP platform into the Honduran market provides agencies and brands with the best functionalities for their outdoor advertising. This includes 26 billboards in the cities of Tegucigalpa and San Pedro de Sula.
NewsWorld Out-of-Home Congress 2024: Taggify will be in Hong KongTaggify will participate in the World Out of Home Organization's Global Congress in Hong Kong. Discover the schedule and the OOH industry trends that will guide this 2024 edition!
MarketOptimizing brand Impact: Takeover strategies for massive screens and locationsLarge screens make it possible for brands to takeover of a key location and maximize their brand presence in public's mind. Explore how Digital Out-of-Home leverages this to engage audiences at the right time and place.
CompanyInnovation: Simplifying Outdoor AdvertisingAt the recent edition of the ALOOH 2024 forum held in Mexico, we gave a presentation on innovation focused on simplifying complex processes in digital outdoor advertising. Discover what's benefits to improve the effectiveness of Digital Out of Home (DOOH).
MarketThree main factors in outdoor advertising in 2024The outdoor advertising sector is consolidating year after year. In 2023, we witnessed trends that radically changed the industry landscape. What can we expect in 2024?
NewsTaggify's programmatic platform arrives in Costa RicaThe DSP platform now makes it possible to launch programmatic outdoor advertising in the Central American country.
NewsTaggify Extends Programmatic Outdoor Advertising to GuatemalaTaggify proudly announces its expansion into Guatemala, opening new horizons for outdoor advertising in Central America.
CompanyTaggify Roundup 2023Taggify had a great year in 2023, we expanded our team and launched more campaigns with higher impacts and branding than the previous year. In addition, we traveled to multiple events and expanded our reach and that of programmatic advertising in countries where we now have screens. 2023 inspired us to achieve much more going forward. Join us on this Taggify ROUNDUP.
NewsTaggify Lands in Panama to Innovate Outdoor Programmatic AdvertisingTaggify announced its arrival in Panama, opening an exciting new chapter in the world of outdoor advertising in this Central American country.
CompanyJulio Chamizo, COO of Taggify, Awarded the 2023 Technology Development Award for Young Entrepreneur BonaerenseTaggify is proud to share that Julio Chamizo, its Chief Operating Officer (COO), has been recognized with the Bonaerense Young Entrepreneur 2023 Technology Development Award.
MarketThree Strategies to Enhance Your Black Friday with TaggifyBlack Friday is one of the globally recognized shopping events that offers brands the opportunity to increase their sales considerably.
MarketUnraveling OOH Advertising: From DOOH to POOHDive into the OOH and DOOH meaning and the acronyms world and discover how Programmatic DOOH is reshaping outdoor advertising, supported by current data and trends.
NewsTaggify Expands Reach in El Salvador with VeoThe partnership with Veo marks the platform's entry into a new Digital out-of-home market and expands its reach into the world of programmatic outdoor advertising.
TechnologyHow to improve a DOOH campaign with Taggify's audience forecastingDigital out-of-home advertising is highly effective because it leverages data to reach the right audience with the right message. Taggify offers a forecast that allows you to predict the performance of a DOOH campaign. Here's how.
CompanyTaggify and a valuable outdoor advertising meeting in ColombiaTaggify recently held a gathering in which the entire Colombian outdoor advertising industry came together for the first time, marking an outstanding achievement.
NewsWOO Hong Kong 2024 Congress: Innovation and Global Connectivity on the OOH HorizonThe WOO Lisbon 2023 global congress was a great success. 524 delegates from across the OOH industry attended the three-day event, and are already planning for next year's event.
TechnologyHow to run a successful DOOH campaign with Taggify DSPTaggify's DSP platform offers multiple features for creating DOOH campaigns, we review the features to consider and how to get the most out of it.
CompanyTaggify revamps its image and websiteTaggify announces the launch of its redesigned image, featuring a refreshed aesthetic that marks an important milestone in its trajectory.
MarketOOH advertising is expected to grow by 12.7% in 2023GroupM's “This Year, Next Year” report predicts that global advertising revenue will grow by nearly 6% in 2023, this indicates that globally it will reach $874.5 billion, not including political advertising in the United States.
CompanyTaggify is participating in the WOO 2023 Annual Global CongressTaggify is representing Latam at the event developed by the World Organization of OOH (WOO) that brings together leaders and representatives of the DOOH industry from around the world.
MarketHow to boost advertising campaigns with moving contentDigital out-of-home (pDOOH) advertising has features that make it increasingly important. One of them is its ability to incorporate video and dynamic content in motion. This is extremely important when it comes to effectively and memorably capturing the attention of consumers.
CompanyTaggify was present at the XXX outdoor advertising conferenceThe latest developments in the Digital Out Of Home (DOOH) programmatic sector were addressed during the three-day event held in Santiago de Compostela, Spain.
MarketThe importance of creative content in programmatic DOOH advertisingDigital out-of-home (DOOH) programmatic advertising has revolutionized the way brands communicate with their audiences. Among other factors, such as location and budget, the success of DOOH programmatic advertising depends on creative content that attracts and inspires audiences. Discover best practices when it comes to pDOOH content.
MarketProgrammatic Fall-Winter SeasonThe Fall-Winter season is here, and like every seasonal change, the commercial opportunities that programmatic DOOH offers for brands and advertisements are renewed with storefronts and offers. The opening of sales seasons at this time in the southern hemisphere, particularly in Latin America, are often marked by several common aspects, although it is important to note that there may be variations among the countries in the region.
TechnologyHow programmatic DOOH is enhancing customer experienceProgrammatic DOOH advertising has revolutionized the advertising industry by providing specific and personalized advertising experiences for customers. Advertisers now have the ability to deliver more relevant ads to their target audience.
MarketRecovery of the pDOOH industry in airports worldwideAt an accelerated pace, the aviation industry is overcoming the breakthrough stage it experienced during the pandemic years. A report recently published by the International Air Transport Association (IATA) shows a significant recovery of circulation with very positive numbers. Along with this sector, the pDOOH advertising industry is also picking up, making it essential for brands and advertisers to know how to take advantage of this moment in places as unique for advertising and campaigns as airports.
TechnologyProgrammatic DOOH and how to measure your advertising campaignsProgrammatic digital out-of-home (DOOH) advertising offers a variety of measurement tools to help customers and advertisers evaluate the effectiveness of their campaigns. Here are some of the measurement tools commonly used in programmatic DOOH:
NewsFrom Colombia, EnMedio and MarketMedios join Taggify's platformThe important Digital Communication and Media Marketing companies add an inventory of more than 600 screens in the main cities of Colombia to the programmatic platform, offering greater reach and all the tools and features of Taggify.
TechnologyProgrammatic DOOH and the future of smart cities: how technology is transforming public spacesDigital Out-of-Home (DOOH) advertising has come a long way since its inception. With the advent of programmatic technology, DOOH advertising has become more intelligent, efficient, and interactive. This technology that has revolutionized the way brands communicate with consumers, opened up new opportunities for cities to enhance the experiences of people living and working in smart cities.
NewsTaggify joins ISA Corporativo in MexicoThe leading Mexican outdoor advertising company comes to Taggify with a wide varied inventory of screens. It has presence throughout the country and is already available on the programmatic platform.
CompanyTaggify Roundup 2022We are in the final stages of this great 2022 and in Taggify we have many reasons to celebrate. From campaigns with more than 35 weeks of duration, more than 200 million impacts and thousands of screens incorporated, to the expansion of our teams, the constant optimization of our platforms and the consolidation of our Digital Signage (screen content management system). A year that we can define as a surpassing one, that inspires and motivates us to continue growing, and that gives us many reasons to be proud of:
MarketpDOOH Capabilities & Experiences: programming the unthinkableDigital Out of Home (DOOH) advertising is quickly becoming one of the most effective ways to reach potential customers. As technology advances, so do the opportunities to reach customers in a more targeted and cost-effective manner. Programmatic capabilities are allowing businesses to make the most of their DOOH campaigns, being able to control factors that previously were unthinkable.
NewsTaggify attended the ALOOH 2022 Forum in São PauloWith more than 400 participants from 18 countries in the region, the Latin American Out of Home Association celebrated the 5th edition of its annual forum returning to face-to-face and Taggify was there.