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News“The congress invited us to go beyond the limits of outdoor advertising” — Santiago MendiveWith an outdoor market growing and exceeding 5% in total advertising spend in the world, the World Out-of-Home Global Congress 2024 left us with outstanding highlights. This article reviews the key takeaways from Taggify's CEO and COO, Santiago Mendive, and Julio Chamizo, who were in Hong Kong.
NewsTransform your outdoor advertising: Taggify launches in Honduras with its programmatic platformThe entry of Taggify's DSP platform into the Honduran market provides agencies and brands with the best functionalities for their outdoor advertising. This includes 26 billboards in the cities of Tegucigalpa and San Pedro de Sula.
NewsWorld Out-of-Home Congress 2024: Taggify will be in Hong KongTaggify will participate in the World Out of Home Organization's Global Congress in Hong Kong. Discover the schedule and the OOH industry trends that will guide this 2024 edition!
NewsOOH 2024 Alooh Event in Mexico | Future of Outdoor AdvertisingDiscover the highlights of Latin America's most influential OOH outdoor advertising event in its 6th edition, with Taggify in the spotlight at Alooh Latam Mexico. Explore the future of the Out-of-Home industry here.
MarketThree main factors in outdoor advertising in 2024The outdoor advertising sector is consolidating year after year. In 2023, we witnessed trends that radically changed the industry landscape. What can we expect in 2024?
NewsTaggify's programmatic platform arrives in Costa RicaThe DSP platform now makes it possible to launch programmatic outdoor advertising in the Central American country.
NewsTaggify Extends Programmatic Outdoor Advertising to GuatemalaTaggify proudly announces its expansion into Guatemala, opening new horizons for outdoor advertising in Central America.
CompanyTaggify Roundup 2023Taggify had a great year in 2023, we expanded our team and launched more campaigns with higher impacts and branding than the previous year. In addition, we traveled to multiple events and expanded our reach and that of programmatic advertising in countries where we now have screens. 2023 inspired us to achieve much more going forward. Join us on this Taggify ROUNDUP.
NewsTaggify Lands in Panama to Innovate Outdoor Programmatic AdvertisingTaggify announced its arrival in Panama, opening an exciting new chapter in the world of outdoor advertising in this Central American country.
CompanyJulio Chamizo, COO of Taggify, Awarded the 2023 Technology Development Award for Young Entrepreneur BonaerenseTaggify is proud to share that Julio Chamizo, its Chief Operating Officer (COO), has been recognized with the Bonaerense Young Entrepreneur 2023 Technology Development Award.
MarketUnraveling OOH Advertising: From DOOH to POOHDive into the OOH and DOOH meaning and the acronyms world and discover how Programmatic DOOH is reshaping outdoor advertising, supported by current data and trends.
NewsTaggify Expands Reach in El Salvador with VeoThe partnership with Veo marks the platform's entry into a new Digital out-of-home market and expands its reach into the world of programmatic outdoor advertising.
TechnologyHow to improve a DOOH campaign with Taggify's audience forecastingDigital out-of-home advertising is highly effective because it leverages data to reach the right audience with the right message. Taggify offers a forecast that allows you to predict the performance of a DOOH campaign. Here's how.
CompanyTaggify and a valuable outdoor advertising meeting in ColombiaTaggify recently held a gathering in which the entire Colombian outdoor advertising industry came together for the first time, marking an outstanding achievement.
TechnologyBoost Your DOOH Strategy: The Effectiveness of QR Codes on ScreensQR codes are a strategic tool in digital out-of-home (DOOH) advertising campaigns to generate traffic immediately after viewing an ad. So, how do you integrate the perfect QR code into your next campaign?
MarketDiscover how programmatic outdoor advertising consolidates in 2023Outdoor advertising continues to grow and this is reflected in its firm consolidation in investments, reaching 6.5% in 2023. In this article, we review the industry news.
NewsWOO Hong Kong 2024 Congress: Innovation and Global Connectivity on the OOH HorizonThe WOO Lisbon 2023 global congress was a great success. 524 delegates from across the OOH industry attended the three-day event, and are already planning for next year's event.
TechnologyHow to run a successful DOOH campaign with Taggify DSPTaggify's DSP platform offers multiple features for creating DOOH campaigns, we review the features to consider and how to get the most out of it.
MarketUnleashing the Power of DOOH with TaggifyAdvertisers constantly need to innovate and adapt to the ever-evolving landscape of audience engagement. Traditional outdoor advertising has its merits, but now there's a new player in town that's revolutionizing the scene: Digital Out of Home (DOOH) advertising.
CompanyTaggify revamps its image and websiteTaggify announces the launch of its redesigned image, featuring a refreshed aesthetic that marks an important milestone in its trajectory.
MarketOOH advertising is expected to grow by 12.7% in 2023GroupM's “This Year, Next Year” report predicts that global advertising revenue will grow by nearly 6% in 2023, this indicates that globally it will reach $874.5 billion, not including political advertising in the United States.
TechnologyWhat is digital out-of-home (DOOH) advertising? We will explore what is digital out-of-home advertising (DOOH), how it benefits from a programmatic DOOH approach and its key advantages, as well as examples of its successful use in brands.
CompanyTaggify is participating in the WOO 2023 Annual Global CongressTaggify is representing Latam at the event developed by the World Organization of OOH (WOO) that brings together leaders and representatives of the DOOH industry from around the world.
MarketHow to boost advertising campaigns with moving contentDigital out-of-home (pDOOH) advertising has features that make it increasingly important. One of them is its ability to incorporate video and dynamic content in motion. This is extremely important when it comes to effectively and memorably capturing the attention of consumers.
CompanyTaggify was present at the XXX outdoor advertising conferenceThe latest developments in the Digital Out Of Home (DOOH) programmatic sector were addressed during the three-day event held in Santiago de Compostela, Spain.
MarketUnlocking the Potential of Outdoor Advertising for Digital Agencies: Overcoming Pain Points and Achieving GoalsUnlock the power of outdoor advertising for digital agencies: Learn how to overcome pain points and achieve your goals.
MarketProgrammatic Fall-Winter SeasonThe Fall-Winter season is here, and like every seasonal change, the commercial opportunities that programmatic DOOH offers for brands and advertisements are renewed with storefronts and offers. The opening of sales seasons at this time in the southern hemisphere, particularly in Latin America, are often marked by several common aspects, although it is important to note that there may be variations among the countries in the region.
TechnologyHow programmatic DOOH is enhancing customer experienceProgrammatic DOOH advertising has revolutionized the advertising industry by providing specific and personalized advertising experiences for customers. Advertisers now have the ability to deliver more relevant ads to their target audience.
MarketRecovery of the pDOOH industry in airports worldwideAt an accelerated pace, the aviation industry is overcoming the breakthrough stage it experienced during the pandemic years. A report recently published by the International Air Transport Association (IATA) shows a significant recovery of circulation with very positive numbers. Along with this sector, the pDOOH advertising industry is also picking up, making it essential for brands and advertisers to know how to take advantage of this moment in places as unique for advertising and campaigns as airports.
TechnologyProgrammatic DOOH and how to measure your advertising campaignsProgrammatic digital out-of-home (DOOH) advertising offers a variety of measurement tools to help customers and advertisers evaluate the effectiveness of their campaigns. Here are some of the measurement tools commonly used in programmatic DOOH:
NewsFrom Colombia, EnMedio and MarketMedios join Taggify's platformThe important Digital Communication and Media Marketing companies add an inventory of more than 600 screens in the main cities of Colombia to the programmatic platform, offering greater reach and all the tools and features of Taggify.
TechnologyProgrammatic DOOH and the future of smart cities: how technology is transforming public spacesDigital Out-of-Home (DOOH) advertising has come a long way since its inception. With the advent of programmatic technology, DOOH advertising has become more intelligent, efficient, and interactive. This technology that has revolutionized the way brands communicate with consumers, opened up new opportunities for cities to enhance the experiences of people living and working in smart cities.
NewsTaggify joins ISA Corporativo in MexicoThe leading Mexican outdoor advertising company comes to Taggify with a wide varied inventory of screens. It has presence throughout the country and is already available on the programmatic platform.
CompanyTaggify Roundup 2022We are in the final stages of this great 2022 and in Taggify we have many reasons to celebrate. From campaigns with more than 35 weeks of duration, more than 200 million impacts and thousands of screens incorporated, to the expansion of our teams, the constant optimization of our platforms and the consolidation of our Digital Signage (screen content management system). A year that we can define as a surpassing one, that inspires and motivates us to continue growing, and that gives us many reasons to be proud of:
MarketDOOH OH OH! Programmatic Christmas with TaggifyHoliday season is already arriving and with it announcements and advertisements saturation in all the media. For this reason, every detail within a campaign becomes essential to achieve the proposed objectives in one of the most important times of the year for brands and sales. The last-minute marketing strategies offered by pDOOH are one of those ideal details for those events that have their deadline soon, such as Christmas and New Year's Eve in the coming weeks.
MarketpDOOH Capabilities & Experiences: programming the unthinkableDigital Out of Home (DOOH) advertising is quickly becoming one of the most effective ways to reach potential customers. As technology advances, so do the opportunities to reach customers in a more targeted and cost-effective manner. Programmatic capabilities are allowing businesses to make the most of their DOOH campaigns, being able to control factors that previously were unthinkable.
NewsRentable from Mexico joins Taggify's pDOOH platformThe mexican company with more than 26 years offering OOH advertising services and Taggify join in an agreement to add 90 new screens to the platform. The wide availability of formats and sizes are strategically distributed throughout Mexico City. Now, advertisers have a system and programmatic tools that boost results of their advertising campaigns, offering greater creativity, precision and effectiveness, both in their impact and measurement.
NewsThe Chilean company Massiva arrives to TaggifyThe screen inventory of the Chilean-based company is now available on the programmatic DOOH platform.
MarketProgrammatic DOOH: Advertising vanguardDemand Side Platform (DSP) is a place where advertisers and agencies buy inventory in an automated, efficient and optimized way and have become the forefront of advertising on public roads. Its capabilities and benefits position it as one of the essential tools for programmatic DOOH buyers due to the high performance that they cannot miss:
NewsTaggify attended the ALOOH 2022 Forum in São PauloWith more than 400 participants from 18 countries in the region, the Latin American Out of Home Association celebrated the 5th edition of its annual forum returning to face-to-face and Taggify was there.
Knowledge BaseHow to trade by impressions or secondsIn the last update 1.8.2 of Taggify's Digital Signage, developers worked and optimizeed several things and trading by impressions or seconds was one of them.
Knowledge BaseEdit content durationIn the last update 1.8.2 of Taggify's Digital Signage, developers worked and optimizeed several things and editing a content duration was one of them.
Knowledge BaseAssign daily content limitIn the last update 1.8.2 of Taggify's Digital Signage, developers were super busy and optimized several things these days. One of these improvements is related to assigning a daily limit of content.
Knowledge BaseView Contents inside playlistThe developers have worked diligently to improve various aspects of Taggify's Digital Signage, and one area they focused on was enhancing the display of loaded content.
CompanyNew Taggify player improvement: Update 1.8.2 is hereTaggify’s developer team is making progress in improving and optimizing the DOOH programmatic platform, arriving in August with news: update 1.8.2 is already active and offers new features that allow greater control, order and efficiency over the screens and their contents.
NewsTaggify expands regional display inventory with the arrival of Global Vía PúblicaGlobal Vía Pública joins the OOH programmatic platform starting this month, expanding the network of screens at a regional scale in Latin America.
TechnologyHow to choose the right DOOH CMSThere are many Digital Signage CMS in the market. Most of them have expensive licences others are free. So, what kind of CMS does your company need?
MarketDOOH Advertising Increased 80% in 2021 Q2OOH Advertising revenue increased 38% and DOOH jumped almost 80% in the second quarter, compared to the previous year, reaching approximately 2 bn, based on figures released by the Out of Home Advertising Association of America, according to their press release.
NewsOut of Home Traffic is Exceeding Pre-Covid LevelsBased on the most recent Covid mobility reports released by the Geopath, not only has traffic recovered from its 2020 COVID lows, but Out of Home traffic is exceeding pre-covid levels, surpassing 2019 travel for the same period.
Market15 Reasons to invest in pDOOH - Programmatic Out of HomeThere are multiple reasons to invest advertising budgets in Programmatic DOOH