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Programmatic DOOH Glossary: A Practical Guide to Outdoor Advertising

The out-of-home advertising (OOH) ecosystem and its programmatic version—programmatic DOOH or pDOOH—use technical terms that can confuse advertisers, planners, and creatives. This glossary clearly explains the most relevant concepts so you can plan, buy, and measure outdoor advertising campaigns more effectively.

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Transform your outdoor advertising: Taggify launches in Honduras with its programmatic platformThe entry of Taggify's DSP platform into the Honduran market provides agencies and brands with the best functionalities for their outdoor advertising. This includes 26 billboards in the cities of Tegucigalpa and San Pedro de Sula.
Market
Three main factors in outdoor advertising in 2024The outdoor advertising sector is consolidating year after year. In 2023, we witnessed trends that radically changed the industry landscape. What can we expect in 2024?
News
Taggify Extends Programmatic Outdoor Advertising to GuatemalaTaggify proudly announces its expansion into Guatemala, opening new horizons for outdoor advertising in Central America.
Market
Discover how programmatic outdoor advertising consolidates in 2023Outdoor advertising continues to grow and this is reflected in its firm consolidation in investments, reaching 6.5% in 2023. In this article, we review the industry news.
Technology
How to run a successful DOOH campaign with Taggify DSPTaggify's DSP platform offers multiple features for creating DOOH campaigns, we review the features to consider and how to get the most out of it.